CUPS
In 2009, our Sustainability Committee created a set of five-year goals as part of a new company-wide initiative we call CUPS: Coffee as an Unrelenting Pursuit of Sustainability
CUPS embodies the three elements of our sustainability vision and our goals encompass all areas of our business. They are:
| Environmental: | Carbon Neutrality by 2015 |
| Social: | 100% Supply-Chain Satisfaction by 2015 |
| Fiscal: | Profitability Every Quarter and Debt Reduction to 5% of Sales by 2015 |
Accomplishing our goals will require a combination of big-picture changes, like offsetting the emissions of our coffee roasting equipment, and changing behaviors such as unplugging unused computers and turning office lights off when we step away, even if only for a few minutes.
Success depends not only on our own employees but also on our entire supply chain, from our producer partners to our customers and communities. All of our stakeholders will see evidence of CUPS as we make progress—whether in changes to our packaging, surveys on our activities, or through our annual Sustainability Scorecard—and we encourage you to share your thoughts and ideas with us as we move forward together!
Carbon Neutrality Update: Cookstoves in Marcala
9-11-12
After a fascinating and surprising first foray into carbon-footprint measurement at the end of 2009 – a project to track the carbon footprint of Finca Mauritania's coffee from seed to cup – Counter Culture decided to commit wholeheartedly to carbon neutrality for the company. We set a target date of 2015 because, to tell the truth, we weren't entirely sure what we were signing ourselves up to do.
In a serendipitous turn of events, we were able to reach our five-year goal in only two years and achieved carbon neutrality at the end of 2011 by offsetting our 576-tonne greenhouse gas footprint through tree-planting and fuel-efficient stove construction in Central America.
We arrived at that 576-tonnes-of-greenhouse-gas figure with the help of Vancouver-based Climate Smart, a foot printing organization that takes a unique approach to auditing by empowering businesses to measure themselves.
Having established a baseline, we turned our attention to potential areas of reduction. We started reaching out to providers of offsets and reconnected with Trees, Water, and People (TWP), which manages offset projects ranging from tree-planting and stove construction in Central America and Haiti to wind power in the American west. They distinguished themselves from other offset providers by offering to implement a project building fuel-efficient stoves with Organic Coffee of Marcala, S.A. de C.V. (COMSA), a cooperative that Counter Culture works with in Marcala, Honduras. After enthusiastic planning with TWP, AHDESA – a development organization in Honduras – and COMSA, the team built and installed 86 clean cookstoves in 2 weeks, impacting a total of 626 family members! We are grateful for this successful partnership!
-Hannah and Kim
