We're excited to introduce our new SEEDS program
Over the years, we have supported a variety of projects in the communities where we source our coffees. These projects sometimes have a social focus, like a drink-your-own-coffee campaign in Rwanda. At other times, our projects benefit the natural environment, as exhibited by a reforestation effort in Huehuetenango, Guatemala. In every case, however, these projects are important tools for us to use to add value to our relationships and deepen our commitment to real sustainability at each stage in the coffee chain.
Recently, we formalized that participation into a program called SEEDS: Sustaining Environmental and Educational Development at Source. The first project to receive funding from the SEEDS program is a training and capacity-building program run by the Cenfrocafe co-operative in San Ignacio, Peru, which brings us coffee from the five small communities of Valle del Santuario. With more than 2,000 families to represent and support, the agronomists, soil specialists, and coffee-quality-development staff employed directly by Cenfrocafe struggle to reach of the co-op’s members on a regular basis.
About two years ago, Cenfrocafe received a grant to develop a train-the-trainer program for a group of 50 young people, all of whom are the children of co-op members. These promotores (promoters) have learned about everything from soil-building practices to cupping for quality and they are now empowered to teach! The most recent phase of the initiative has been to set up a small coffee plot in each community where the local youth promoter can demonstrate good growing techniques, with an emphasis on organic management, stable levels of production, and high-quality coffee. Sounds awesome, right?
This project fits perfectly with the goals of SEEDS and our company’s overall commitments to coffee education and to creating coffee people at every stage in the supply chain. Our SEEDS project provided the funding for three demonstration plots, which not-so-coincidentally belong to the three promoters based in the communities where we source Valle del Santuario! I am excited about the long-term potential of this project and I can’t wait to both see these demonstration plots and talk to some of the older growers in the area about the impact of the on-the-ground youth promoters. Until then, I hope this makes your morning cup of Valle del Santuario taste extra sweet.