2-1-12

 

After a fascinating and surprising first foray into carbon-footprint measurement at the end of 2009 – a project to track the carbon footprint of Finca Mauritania's coffee from seed to cup – we decided to commit wholeheartedly to carbon neutrality for the company. We set a target date of 2015 because, to tell the truth, we weren't entirely sure what we were signing ourselves up to do.

 

Every once in a blue moon, a project surprises you by progressing more quickly than anticipated and this Counter Culture's carbon neutrality is a great example of that variety of rare surprise: I'm thrilled to announce that it we reached our five-year goal in only two years and achieved carbon neutrality at the end of 2011 by offsetting our 576-tonne greenhouse gas footprint through tree-planting and fuel-efficient stove construction in Central America.

 

For more about our road to carbon neutrality, please see my post in our Sustainability section.

 

Saludos,
Kim Elena