2012 Green Plus Sustainable Enterprise of the Year
The Institute for Sustainable Development chose Counter Culture as its 2012 Sustainable Enterprise of the Year out of the more than 200 companies that participate in the Green Plus triple-bottom-line certification program across 15 states. We were one of the first businesses to sign up for the then-brand-new Green Plus program in 2008, and we have come a long way since then, so it feels especially good to receive this public recognition for our efforts.
Last week's launch of our first-ever advocacy campaign, Save Our Soil, is a great example of how we continue to push our industry and communities to pursue real sustainability.
I am grateful to and appreciative of the role that each of my co-workers has had in making our initiatives successful over these past four years and excited to continue our journey! Go team!