Please Welcome Variety: Bourbon
We're pleased and proud to be innovating coffee once again! On Monday, we begin roasting Variety: Bourbon, a brand new kind of coffee. Let me explain: just like all great produce, variety is important – a Granny Smith apple and a Pink Lady apple look, feel, and most importantly taste different from each other. Same goes for tomatoes, potatoes, wine grapes, and, yes, coffee. The wine world figured this out a couple of decades ago and began selling coffee by varieties like Cabernet Sauvignon and Pinot Noir. The traditional distance between coffee farmer and roaster has made this impossible in coffee – until now. Our hard work building relationships with farmers and supporting their work with heirloom coffee varieties has led to us being able to sell single-variety coffees, grown by our partners!
This year, we begin a new project – where we will source and roast Bourbon-variety coffee from farms around the globe, seasonally fresh, and blend them to accentuate and celebrate the characteristics of the Bourbon coffee variety. So, Variety: Bourbon it is!