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As Counter Culture’s sustainability and producer-relations manager, Kim Elena constantly strives not only to improve the quality of coffee we are able to buy and roast, but also to develop and strengthen our relationships with producing partners all over the world. One of the main architects of Counter Culture’s Direct Trade Certification and a driving force between our annual Transparency Report, she also encourages and inspires sustainability initiatives closer to home with her research into seed-to-cup greenhouse gas emissions and as a founding member of our in-house sustainability committee. Thanks to her work, Counter Culture is on track to completely offset our carbon footprint, and is also moving toward a goal of sourcing and roasting exclusively organic coffees.
Kim Elena and her husband, Kieran, live in Durham with their daughter, [TKNAME], and an ever-multiplying brood of chickens. She prefers outdoors to in, and is happiest whenever she’s crawling around in her garden, pulling weeds and harvesting perfectly ripe veggies.