As many coffee people know, Ethiopia is the indigenous birthplace of coffee, which is believed to have grown wild in the southwestern forests for millennia. Therefore, Ethiopia has the longest-standing traditions of coffee culture and cultivation in the world. Ethiopia's coffee trees have cross-pollinated an unknown number of times, creating more genetic coffee diversity than all other producing countries combined. As for the coffee culture of Ethiopia, it stands alone, as well. No other country celebrates coffee with such high regard; the reverence of the daily coffee ceremony is a cultural treasure and an incredibly important part of the fabric of Ethiopian social, familial, and business life.