Our work in coffee has taught us the importance of variety: most of the flavors we love in coffee come from the plant itself, and the different kinds – or varieties – of coffee are what give us the wide spectrum of coffee flavor we’re lucky enough to experience.
Coffee is a fruit, after all, and like any fruit, variety makes a difference. A Granny Smith apple, green and tart, tastes completely different than a sweet, crisp Pink Lady. This is the essential difference of variety. While the wine world has recognized the role of variety for a long time – Cabernet Sauvignon, Pinot Noir, and Merlot are all varieties of grape – we speak far too little about variety in coffee. We’d like to change that. Variety: Bourbon is the first-ever curated variety-specific coffee in the marketplace.
The composition of Variety: Bourbon will change over time, featuring different coffees from different farms, but always of the Bourbon coffee variety – exploring the full expression of flavor possible from this, the most influential and celebrated coffee variety in the world.