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We're hustling. Every day, sustainability at Counter Culture evolves as we continue to learn from our own experiences, our peers, and examples from other industries. The annual targets we set for ourselves focus our energy on specific projects, so you might notice that we spend a lot of time exploring one topic at a given time, but if you keep checking in with us, you’ll find that we cover all areas of sustainability.
Our goals for 2015 are to achieve carbon neutrality, 100% supply chain satisfaction and debt reduction to 5% of sales per quarter, and profitability every quarter.
Our approach considers social, environmental and fiscal implications in every decision that we make, whether it regards our operations, our suppliers or our customers and communities.
Our objective is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.