CUPS
In 2009, our Sustainability Committee created a set of five-year goals as part of a new company-wide initiative we call CUPS: Coffee as an Unrelenting Pursuit of Sustainability
CUPS embodies the three elements of our sustainability vision and our goals encompass all areas of our business. They are:
| Environmental: | Carbon Neutrality by 2015 |
| Social: | 100% Supply-Chain Satisfaction by 2015 |
| Fiscal: | Profitability Every Quarter and Debt Reduction to 5% of Sales by 2015 |
Accomplishing our goals will require a combination of big-picture changes, like offsetting the emissions of our coffee roasting equipment, and changing behaviors such as unplugging unused computers and turning office lights off when we step away, even if only for a few minutes.
Success depends not only on our own employees but also on our entire supply chain, from our producer partners to our customers and communities. All of our stakeholders will see evidence of CUPS as we make progress—whether in changes to our packaging, surveys on our activities, or through our annual Sustainability Scorecard—and we encourage you to share your thoughts and ideas with us as we move forward together!
Our New Green Brewing Guide
10-19-10
In pursuit of our CUPS goal of carbon neutrality by 2015, Counter Culture Coffee is trying to shrink our carbon footprint by using less: less paper, less packaging, less gasoline, and less electricity. Estimates of coffee’s seed-to-cup carbon footprint vary greatly: anywhere from two to eight pounds of carbon dioxide per pound of coffee. No matter how it’s measured, analyses show that the final stage in coffee’s lifecycle – brewing – is responsible for a large portion of that footprint.
While we continue to work on reducing the number of miles we drive and the electricity we use at our facilities, and as our grower partners continue practicing sustainable agriculture and working to reduce the energy they use on their farms, we encourage each of you to reduce your, and your cup of coffee's, carbon footprint. As of today, we added five simple, yet effective green brewing tips on our Brewing Guide page to help you avoid wasting energy and resources while brewing a delicious-tasting cup of coffee!
Saludos,
Kim Elena
In pursuit of our CUPS goal of carbon neutrality by 2015, Counter Culture Coffee is trying to shrink our carbon footprint by using less: less paper, less packaging, less gasoline, and less electricity. Estimates of coffee’s seed-to-cup carbon footprint vary greatly: anywhere from two to eight pounds of carbon dioxide per pound of coffee. No matter how it’s measured, analyses show that the final stage in coffee’s lifecycle – brewing – is responsible for a large portion of that footprint. While we continue to work on reducing the number of miles we drive and the electricity we use at our facilities, and as our grower partners continue practicing sustainable agriculture and working to reduce the energy they use on their farms, we encourage each of you to reduce your, and your cup of coffee's, carbon footprint. As of today, we added five simple, yet effective green brewing tips on our Brewing Guide page to help you avoid wasting energy and resources while brewing a delicious-tasting cup of coffee!
Saludos,
Kim Elena
