Sustainability News and Events
Welcome to Counter Culture Coffee's Sustainability News and Events section, where you’ll find updates about our various sustainability projects. Some of these projects, such as our ongoing effort to reduce car commuting miles, are internal to Counter Culture Coffee, while others involve our partners at origin, customers, friends, and communities. Please come back often, and write to us at
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Counter Culture Coffee, Peregrine Espresso & Finca Mauritania Partner in Reforestation Project
Washington, DC (November 18, 2009)—Counter Culture Coffee, Peregrine Espresso, and Finca Mauritania today announced the inception of a groundbreaking pilot project to fight global climate change and protect the soil, water, and biodiversity of the Santa Ana, El Salvador-based coffee farm Finca Mauritania. Beginning November 1, Washington, DC-based Peregrine Espresso, located across from Eastern Market at 660 Pennsylvania Ave SE, began contributing $0.25 per cup and $1 per pound of Finca Mauritania coffee sold to a tree-planting program on the farm. Peregrine owner Ryan Jensen has also pledged to match contributions to the program up to $500. Durham, NC-based Counter Culture Coffee, which supplies Peregrine with its single-origin coffees and espresso blends, partners directly with Finca Mauritania owner-operator Aida Batlle to source, roast, and market coffee from the farm in the United States. Together, representing the foundational elements of the coffee supply chain—farm, roaster, and retailer—Finca Mauritania, Counter Culture Coffee, and Peregrine Espresso hope the reforestation project not only helps fight global climate change, but also helps protect the ecosystem around the farm and raise awareness about the direct correlation between coffee quality and sustainability. More Articles...
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