Our mission is to achieve real environmental, social, and fiscal sustainability. Doing so requires long-term dedication, constant innovation, and perseverance. We therefore engage in long-term relationships with coffee partners around the world—including growers, wholesale partners, and consumers—to build a more sustainable coffee trade from seed to cup. We believe that transparency is crucial to sustaining trust, and this Sustainability Scorecard employs a diverse set of performance indicators to help measure and communicate our progress:

 

Environmental Sustainability
Promote Healthy Coffee Farms and Farming Environments
Reduce Landfill Waste
Reduce Energy Consumption

Social Sustainability
Build Strong Supplier Relationships
Community Support at Origin
Community Support at Home
Employee Appreciation
Customer Relationships

Fiscal Sustainability
Supply Chain Stability
Counter Culture Coffee

 

To find out how we're doing in these areas, please view our 2011 Sustainability Scorecard.