Building a sustainable business is central to Counter Culture Coffee's mission. We strive to be leaders in sustainable coffee and combine our commitment to buying high-quality coffee with respect for the natural environment.
Since the beginning, we have sought coffee that not only tastes good but also does good—for our local community and for all of the communities around the world where our partners grow coffee—and we continue to raise our standards as we make progress. Whether through our our Counter Culture Direct Trade Certification or our projects aimed at reducing our environmental footprint, our day-to-day decisions reflect our dedication to real environmental, social, and fiscal sustainability.
Our vision is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.
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2011 Counter Culture Direct Trade Certification Transparency Report
Today we are proud to present you with our third annual Counter Culture Direct Trade Certification Transparency Report. Each year it continues to be more important for us to communicate, both with our partners in origin countries and with our partners stateside. In this report you will find details about our financial and personal relationships with coffee producers in Latin America, Africa, and Asia.
This year we welcome back some old certified friends, and we initiate some newer relationships. In total, we have nine relationships that we consider hallmarks of transparency, communication, and quality. 2011 was a year filled with experiments and continued commitments on both the sourcing and producer side.
We hope you will join us in celebrating this unique way in which we continue to live our mission – bridging quality, sustainability, and knowledge sharing throughout the coffee supply chain.