Building a sustainable business is central to Counter Culture Coffee's mission. We strive to be leaders in sustainable coffee and combine our commitment to buying high-quality coffee with respect for the natural environment.
Since the beginning, we have sought coffee that not only tastes good but also does good—for our local community and for all of the communities around the world where our partners grow coffee—and we continue to raise our standards as we make progress. Whether through our our Counter Culture Direct Trade Certification or our projects aimed at reducing our environmental footprint, our day-to-day decisions reflect our dedication to real environmental, social, and fiscal sustainability.
Our vision is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.
|CUPS Initiative||Sustainability Scorecard|
|Sustainability News and Events|
Supporting Sustainability at Home
Last year, our Sustainability Committee introduced the Counter Culture Employee Green Fund, which offers each employee the opportunity to apply for up to $500 a year in matching funds toward a personal sustainability-related project.
In November, I received matching support to help cover the cost of fiber cellulose attic insulation to increase the climate efficiency of my home – reducing the consumption of heating and cooling resources and costs.
The matching fund helped employees with a wide range of projects in 2011. Josh Dugue in Chicago bought a bike to rely less on a car for transportation. Ben Helfen in Atlanta bought an old-style, zero-emission push mower. In Asheville, Counter Culture co-funded Mary Christensen's worm composting and garden supplies.
Other projects included gym memberships, a high-efficiency washing machine, a rain-water garden irrigation system, home fitness equipment, and more. In its first year, the Green Fund contributed $2,266.01 in matching funds – a great start to the program. We'll keep you updated in 2012 as more projects arise.