Sustainability
Building a sustainable business is central to Counter Culture Coffee's mission. We strive to be leaders in sustainable coffee and combine our commitment to buying high-quality coffee with respect for the natural environment.
Since the beginning, we have sought coffee that not only tastes good but also does good—for our local community and for all of the communities around the world where our partners grow coffee—and we continue to raise our standards as we make progress. Whether through our our Counter Culture Direct Trade Certification or our projects aimed at reducing our environmental footprint, our day-to-day decisions reflect our dedication to real environmental, social, and fiscal sustainability.
Our vision is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.
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| Sustainability News and Events | ||
Vermiculture at our Chicago Training Center
9-1-11
Counter Culture's main product – fresh-roasted coffee – is the minimally processed seed of a tree fruit carefully cultivated – most often organically – in rich volcanic soil. Counter Culture Coffee Chicago's venture into vermiculture represents not only a tangible way to achieve real sustainability in the life cycle of our coffee, but also a way for us to connect with and support the gardeners and farmers of greater Chicago, as well as provide an introduction to organic soil building in our training center.
Worm soil, or castings, is among the best natural fertilizers and created entirely from converted waste. The concept is perfect: manage your compostable waste by feeding it to worms, which produce a nutrient-rich fertilizer. We pursued various avenues to make this a reality in our training center and eventually connected with Amber from The Urban Worm Girl, who helped us devise a manageable vermiculture operation that would properly address our waste needs. Amber's operation is fantastic!
Ultimately, the goal is to give our castings to a local urban agriculture project. We've begun conversations with a local group called The Ruby Garden, which give plots to local area families to garden. We've also purchased a bag-resealer, which we'll use to seal fresh worm castings in used coffee bags affixed with newly designed "Worm Compost" labels to avoid any confusion about what's inside.
While it may seem like a long step just to deal with garbage, the worms are really doing most of the work, and vermiculture is truly sustainability in its simplest form. In fact, many of our partnering coffee farms have adopted their own vermiculture operations and use the castings to enrich their soil.
In the end, it's very simple for us. Coffee is an agricultural jewel that flies under most people's radar. Many consume it and never really consider the amount of care and toil the farmers put into providing us with an excellent product. Vermiculture gives us an easy way to take the coffee conversation back to the farm and the importance of organic agriculture.
We're already seeing the educational benefits; our weekly coffee cuppings have included brief introductions to vermiculture and an explanation of sustainability by way of our 5,000 new co-workers.
Thanks to Tyler Kaschke for the photos.
