Sustainability
Building a sustainable business is central to Counter Culture Coffee's mission. We strive to be leaders in sustainable coffee and combine our commitment to buying high-quality coffee with respect for the natural environment.
Since the beginning, we have sought coffee that not only tastes good but also does good—for our local community and for all of the communities around the world where our partners grow coffee—and we continue to raise our standards as we make progress. Whether through our our Counter Culture Direct Trade Certification or our projects aimed at reducing our environmental footprint, our day-to-day decisions reflect our dedication to real environmental, social, and fiscal sustainability.
Our vision is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.
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| Sustainability News and Events | ||
Our New Green Brewing Guide
10-19-10
In pursuit of our CUPS goal of carbon neutrality by 2015, Counter Culture Coffee is trying to shrink our carbon footprint by using less: less paper, less packaging, less gasoline, and less electricity. Estimates of coffee’s seed-to-cup carbon footprint vary greatly: anywhere from two to eight pounds of carbon dioxide per pound of coffee. No matter how it’s measured, analyses show that the final stage in coffee’s lifecycle – brewing – is responsible for a large portion of that footprint.
While we continue to work on reducing the number of miles we drive and the electricity we use at our facilities, and as our grower partners continue practicing sustainable agriculture and working to reduce the energy they use on their farms, we encourage each of you to reduce your, and your cup of coffee's, carbon footprint. As of today, we added five simple, yet effective green brewing tips on our Brewing Guide page to help you avoid wasting energy and resources while brewing a delicious-tasting cup of coffee!
Saludos,
Kim Elena
In pursuit of our CUPS goal of carbon neutrality by 2015, Counter Culture Coffee is trying to shrink our carbon footprint by using less: less paper, less packaging, less gasoline, and less electricity. Estimates of coffee’s seed-to-cup carbon footprint vary greatly: anywhere from two to eight pounds of carbon dioxide per pound of coffee. No matter how it’s measured, analyses show that the final stage in coffee’s lifecycle – brewing – is responsible for a large portion of that footprint. While we continue to work on reducing the number of miles we drive and the electricity we use at our facilities, and as our grower partners continue practicing sustainable agriculture and working to reduce the energy they use on their farms, we encourage each of you to reduce your, and your cup of coffee's, carbon footprint. As of today, we added five simple, yet effective green brewing tips on our Brewing Guide page to help you avoid wasting energy and resources while brewing a delicious-tasting cup of coffee!
Saludos,
Kim Elena
