Building a sustainable business is central to Counter Culture Coffee's mission. We strive to be leaders in sustainable coffee and combine our commitment to buying high-quality coffee with respect for the natural environment.
Since the beginning, we have sought coffee that not only tastes good but also does good—for our local community and for all of the communities around the world where our partners grow coffee—and we continue to raise our standards as we make progress. Whether through our our Counter Culture Direct Trade Certification or our projects aimed at reducing our environmental footprint, our day-to-day decisions reflect our dedication to real environmental, social, and fiscal sustainability.
Our vision is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.
|CUPS Initiative||Sustainability Scorecard|
|Sustainability News and Events|
Carbon and Carbon NeutralityCounter Culture Coffee set the goal of carbon neutrality by 2015 as a demonstration of our commitment to real environmental sustainability. We understand that the everyday activities of individuals and businesses all over the world depend on energy sources such as petroleum and coal, and we recognize that burning these materials causes the release of tons of carbon dioxide (CO2) gas into the earth’s atmosphere and accelerates climate change. This system is unsustainable. As individuals, as a business, as a nation, and as a planet, we must end our dependence on these fossil fuels and reduce our need for non-renewable energy, or our carbon footprint.
Borrowing a definition from Big Sky Carbon, carbon footprint is “the impact of human activities on the environment, measured in terms of the amount of greenhouse gases produced through energy use, travel, food choices, etc.” Most people (including the whole scientific community) accept that the earth’s climate is changing as a result of human activities, in large part through the carbon dioxide (CO2) released by the burning of fossil fuels. Slowing, and maybe someday reversing, this process of climate change depends on figuring out ways to minimize the carbon footprints of individual people and the carbon footprints of the products we buy, use, and make. We have achieved carbon neutrality when our “product or process does not add carbon dioxide to the atmosphere over its lifecycle.”
- Counter Culture Coffee, Peregrine Espresso & Finca Mauritania Partner in Reforestation Project
- Ndaroini Receives Counter Culture Direct Trade Certification
- Update on the Roast-Your-Own-Coffee Program in Rwanda
- Our Position Paper on Shade
- Our Position Paper on Organic Agriculture
- Counter Culture's Sustainability Committee Recycles Old Metal