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Update on the Roast-Your-Own-Coffee Program in Rwanda
Knowing that I spend a lot of time in coffee-producing countries, Counter Culture Coffee customers and friends occasionally ask me if there’s a downside to traveling at origin or if it’s all as wonderful as I make it sound in my trip reports. There is a downside, I say, but they’re always surprised to find out that it’s not the bus rides, the sleeping arrangements, or the guinea pig for breakfast that gets to me, but the coffee. Yes, the coffee, which is almost always terrible. With the exception of Ethiopia, which, in addition to being the birthplace of Coffea arabica also has a longer history of coffee consumption than other country in the world, it’s hard to find a good cup of coffee in most of the countries that produce the world’s most delicious coffees. Around the world, most coffee growers do not drink the best of what they produce but rather save the second- or third-tier coffees for themselves while selling their higher quality coffee for sale and export. Many drink instant coffee, if you can believe it.