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Sustainability

 
Our vision is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact. Photo: Waghi Valley, Papua New Guinea, by Counter Culture Coffee.
Building a sustainable business is central to Counter Culture Coffee's mission. We strive to be leaders in sustainable coffee and combine our commitment to buying high-quality coffee with respect for the natural environment.
 
Since the beginning, we have sought coffee that not only tastes good but also does good—for our local community and for all of the communities around the world where our partners grow coffee—and we continue to raise our standards as we make progress. Whether through our our Counter Culture Direct Trade Certification or our projects aimed at reducing our environmental footprint, our day-to-day decisions reflect our dedication to real environmental, social, and fiscal sustainability.
 
Our vision is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.
 
CUPS Initiative Sustainability Scorecard
Photo by Counter Culture Coffee. Photo courtesy the SPREAD Program at Michigan State University.
Sustainability Scorecard
Environmental Sustainability
Photo by Counter Culture Coffee. Photo courtesy U.S Fish & Wildlife Service.
Photo by Counter Culture Coffee. Photo by Counter Culture Coffee.
Social Sustainability
Photo by Counter Culture Coffee. Photo by Counter Culture Coffee.
Photo by Counter Culture Coffee. Photo by Counter Culture Coffee.
Fiscal Sustainability
Photo by Counter Culture Coffee. Photo by Counter Culture Coffee.
Sustainability News and Events

Natural Decaffeination Processes Explained

Decaf Gayo is decaffeinated using a natural, non-chemical process Mountain Water Process in Veracruz, Mexico. Photo: Aceh, Sumatra, by Counter Culture Coffee. Natural CO2 Process
This process is done in only one place: the Hermsen Decaffeinating plant in Bremen, Germany. The coffee is first steamed and then subjected to carbon dioxide under pressure, which effectively removes the caffeine. The resulting coffee is 99.9 percent caffeine free and maintains a great deal of the original, sought-after aromatics and acidity, making it perfectly suited to certain fine coffees.

Mountain Water Process
Performed in Veracruz, Mexico, the Mountain Water Process uses only pure water and a proprietary charcoal filtration method to decaffeinate coffee. The result is a 99.9 percent caffeine-free coffee with a tremendous amount of sweetness and balance. This makes it the perfect choice for many coffees, especially those we choose for their sweetness and balance.

Swiss Water Process
Probably the most famous brand-name in decaffeination is the Swiss Water Process, interestingly done only in British Colombia, Canada. The original water-only process, the Swiss Water process also uses pure water and charcoal filtration to remove the caffeine. 99.9 percent caffeine-free, this process tends to accentuate the body of the coffee, and so we tend to use it when a particular coffee’s body is among its most important characteristics.

All of these processes are certified organic, kosher, and 100 percent chemical-free. Since fresh coffee always tastes better—and freshness is even more important in decaffeinated coffee—we always decaffeinate in small, frequent batches throughout the year to maintain the highest quality imaginable. All this effort, along with our commitment to high quality and non-chemical processes, means that our decafs are a little more expensive. We’ve learned, however, that it’s more than worth it, and we’re sure you’ll agree.

Click here to browse our selection of naturally decaffeinated coffees.