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Marysabel Caballero of Finca El Puente is South Korea, where she is serving as a sensory judge for the Ultimate Barista Challenge! She asked for my advice on whether to participate because she was nervous about her ability, but she's an adventurer through and through and an amazing ambassador for growers, so I knew she'd be up to the task.
The 21st de Septiembre is using the post-harvest calm as an opportunity to do visits and training in the communities that make up the co-op in order to strengthen their membership.
- Personal & direct communication with coffee farmers: Counter Culture has visited grower partners on a biennial basis, at minimum.
- Fair & sustainable prices paid to farmers: Counter Culture has paid at least $1.60/lb. for green coffee. This exceeds the Fair Trade Certified floor price by at least 19%, not including quality-based financial incentives paid to growers.
- Exceptional cup quality: Coffees have scored at least 85 on Counter Culture’s blind 100-pt. cupping (cup quality) scale.
- 100% supply chain transparency: Counter Culture maintains direct communication between buyers, sellers, and any intermediaries. All relevant financial information is available to all parties in the supply chain.
Our personal, direct communication with coffee farmers builds trust and lays the groundwork for long-term, mutually supportive relationships that allow us to work side by side with growers to improve quality; encourage ecologically responsible cultivation methods; assess social practices and working conditions; and learn more about the cultures and people who produce great coffee.
Click here to learn more about Counter Culture Direct Trade Certification.
We’re excited to announce our new partnership with The Culinary Institute of America (CIA) in Hyde Park, NY. The partnership will create a cutting-edge coffee curriculum for the world’s premier culinary college’s baking and pastry arts program!
The first stage of the partnership includes the launch of a new espresso and single-origin French press program for the CIA’s Apple Pie Bakery Café; a coffee lecture series featuring Counter Culture and specialty coffee industry experts; and the implementation of a new, intensive coffee education curriculum for the school.
The same coffee expertise that will guide some of the world’s top food professionals through this partnership goes into our Education classes—click here for more information!