You are here

Theme

New Wave

These are heady times for coffee lovers as we present one new coffee after another. This week, we will taste three freshly arrived coffees, including Finca Nueva Armenia from the lovable Jorge and Javier Recinos, the berry-bomb Banko Gotiti Sundried Natural, and delicious Decaf La Voz.

Style of Tasting

Storytime!

I’m going to suggest that this week you break out the espro presses and really enjoy telling stories and talking about the flavors and provenances of these coffees in a more casual way than cupping allows.

Notes on the Coffees

Finca Nueva Armenia is back and the good news is that it tastes good! You’ll find fruit notes in this week’s coffee that you might have associated with the microlot from Grotto in years past, and this brings us to the bad news, which is that this year, Grotto’s coffee is the only coffee from the farm that made the cut for us to sell as a single-origin offering.

As we have for many years, we purchased all of the farm’s coffee, but we are using all but 25 bags of Grotto in blends and products like Toscano, which is currently 70% Finca Nueva Armenia. The farm’s elevation and old trees left it vulnerable to coffee leaf rust, and we taste the grassy, nutty effects of false maturation more in the 2014 crop than we did in 2013.

Grotto, which is the highest of the farm’s coffee-growing parcels, has fared better and coffee from that area tastes good, so we knew we wanted to sell it. Because it always feels weird to have a microlot without a main lot, we opted to brand it as Finca Nueva Armenia. Heck, when you look at it that way, Finca Nueva Armenia has never tasted so good!

This coming year, your faithful coffee department will work hard with the Recinos brothers to increase the volume of coffee we’re excited to feature, and, thankfully, we have enough years together that neither party has any question whether it’s worthwhile to invest in the work—or whether it’s possible to succeed—in overcoming these obstacles to quality.

Banko Gotiti Sundried Natural is a coffee we want you to be familiar with for a couple of reasons: first,  because its arrival will bring joy not only to those who love to drink straight sundried natural coffees, but also to everyone who regularly drinks Rustico—and that’s got to be a fair number of us, right? Second, this lot of Banko represents the evolution of our strategy for buying coffees in and around Yirgacheffe. (This comes from Gedeb, which is an area south of Kochere, which is south of Yirgacheffe town).

Most of you will remember the first coffee we bought from this village in early 2013: a washed lot from a private mill/exporter, bought because a) our coffees from YCFCU had not arrived and b) it tasted good. We struggled at the time to balance promoting it enthusiastically for having great flavors without confusing this "spot" coffee with the coffees that we actually work on and have an attachment to. Despite the struggle, the quality of Banko Gotitit’s coffee, the elevation of the farms, and the preciseness of the coffee picking wasn’t lost on us, so when YCFCU presented us the option to buy coffee from a burgeoning farmer co-op they were working with in this area, we jumped at the chance. The farmer co-op belonging to YCFCU in Banko Gotiti has only produced sundried natural coffees. Lest you think that’s a strike against them, I’ll add that their sundried natural coffees have won awards among all of the coffees produced in this style by co-ops under the YCFCU umbrella—but they are planning to build a washing station for the coming year’s harvest.

The quality of cherry selection in this area leads to this lot being one of the berriest sundried natural coffees we have tasted, and we look forward to more from this group in the future.

We have put Decaf La Voz back on the table this week because the last time we tasted it, we were still tweaking the roast in anticipation of the roll out, and this represents the coffee and the flavors that our customers—and those of us tough enough for decaf—will be tasting in this coffee. Just like dialing in a coffee for espresso, dialing in a roast is all about tasting, adjusting, and tasting again.

In that vein, it bears noting that both Banko Gotiti and Finca Nueva Armenia are a little bit darker this week than they will be in production, due to, you guessed it, dialing in the roast profiles of these brand-new coffees.

Rollout Dates and Availability

Decaf La Voz rolled out a few weeks ago, Banko Gotiti left the building for the first time on Monday, and Finca Nueva Armenia is slated for August 22.
Recent Updates:
When I first started in this position as Sustainability Manager a few months ago, I knew that one of my biggest tasks would be strengthening our internal sustainability. As I've mentioned before, we've spent a lot of our efforts up to this point focusing on origin programs. It's not that we didn't...
All Counter Culture locations will be closed on Monday, September 7, in honor of Labor Day. Our production and roasting departments in Durham and Emeryville will not be processing orders on that day. Please be aware that orders placed Friday, September 4, will not be roasted and shipped until...
We celebrated the opening of our new Charleston, SC Training Center last weekend. The open house event featured brewing workshops, custom limited-edition giveaways designed by Fuzzco, whole-hog barbecue from The Pig Whistle (Chapel Hill, NC), gelato from Beardcat's Sweet Shop, and more. Thanks...
In the last post, I talked about why I think reporting is so important and what we have planned for the future of our own reporting. As I dived into planning for the upcoming 2014 Transparency Report with our coffee and marketing teams this week, I was asked a really important question by both...
A few weeks ago, I read an article about the purported end of the farm-to-table movement in the restaurant industry. According to the author, farm-to-table has been taken too far and restaurant-goers want to go back to ordering off of a menu without being “berated” by an extensive explanation of...