Counter Culture has participated in the festival every year to serve shots of espresso to the crowd, but, this year, we stepped up our game to become the official coffee sponsor for the week-long event.
To kick things off, we provided our Incahausi coffee from Cusco, Peru, for the Irish Coffee Competition. Competitors received a bag of the coffee to practice, and the winning drink was featured at Saturday’s main event where it was a huge hit amongst attendees. While we don’t have the winning recipe to share, our own Nick Kohout was on Chicago’s WGN to drop some insider knowledge on making mixed drinks with espresso.
On Wednesday, we had the pleasure of hosting a small group of festival attendees in our Chicago Training Center, located at 177 North Ada in the West Loop, as part of the event’s roasters tour. We talked about our partnerships with breweries like Burial Beer Co and James Beard semi-finalist Brewery Bhavana, tasting their popular coffee beers with the group.
The real fun came on Saturday when nearly 800 people flooded Thalia Hall with thirsts that could only be quenched with the perfect mix of espresso and hops.
Hear about the delicious brews from our brand manager, Jen Hoverstad, and our Chicago regional manager, Nick Kohout, as they discuss their experience with event co-founder Michael Kiser and other attendees on the Good Beer Hunting podcast.