Our annual Origin Field lab trip is an opportunity for Counter Culture wholesale customers to learn about coffee cultivation in an immersive environment. We host this lab, in part, because we recognize that the dedicated professionals preparing our coffees for the end consumer can reach people directly with the knowledge and information they get from the experience.
The 2015 Origin Field lab included two Counter Intelligence instructors, two Counter Culture staffers, two Culinary Institute of America folks, and a handful of awesome coffee people from Counter Culture wholesale partners Little Skips, Midtown Scholar Bookstore, Peregrine Espresso, Rex NYC, and Washington, DC’s Tryst.
The lab addressed the complexities of coffee farming in general—and, in particular, in Honduras—and with on-site experiences from farm to port.
Our group was lucky enough to spend the better part of a week with Moisés Herrera and Marysabel Caballero of Finca el Puente in Marcala, Honduras. Moisés and Marysabel welcomed us into their home, nursed one of us back to health, fed us (over + over again), and, often, helped to make certain that our group had what we needed and got where we needed to go. Huge thanks to both of them!
We were also fortunate enough to learn from coffee farmers, co-op representatives, exporters, port operators, and so on.