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Any Coffee, Any Brew
 

Despite the widespread perception to the contrary, any roasted coffee can be brewed with pretty much any brewer with delicious results as long as you start with high-quality coffee and pay attention to your brewing parameters. We put together a short video with Team NYC's Meister to elaborate.
Related Updates:
In this post, I'd like to dive in to what I mentioned in the first post as a good indicator of a coffee's sustainability: certifications. Wouldn't it be great if there were a certification and corresponding label that could simply tell us whether a coffee is sustainable or not? The good news is...
Click here to see this photo set on Flickr. Our annual Origin Field lab trip is an opportunity for  Counter Culture wholesale customers to learn about coffee cultivation in an immersive environment. We host this lab, in part, because we recognize that the dedicated professionals...
Theme This week, we'll familiarize ourselves with the current versions of three of our year-round products: Big Trouble, Fast Forward, and Slow Motion. Style of Tasting: Freestyle! Cup them, pourover compare them, or choose three different brewing methods to emphasize different flavors...
Theme This week’s tasting offers a us tour of Nariño, Colombia, which is arguably the coffee giant’s best region for the production of high-quality coffee, in three coffees: La Florida, Rosales, and Jorge Avilio Cabrera. Style of Tasting: Set up a cupping of the three coffees and brew...
NOTE We will not be hosting a weekly tasting on Friday, January 23, at any of our regional Training Centers. We will return to our regular schedule the following week. Thanks! Theme A preview of Underdog, our next limited-release blend Style of Tasting: Cup the four components,...