Tasting at Ten

All Events

No Tasting due to Company Meeting
January 18, 2019
Our teams are all traveling to Durham, NC for our annual Company Meeting this week so we will be closed during our normal Tasting at Ten hour. Please join us again next week!
Field Trip
January 11, 2019
We're very excited to be sharing our new limited-release: Field Trip! We’ll be drinking this delicious coffee and talking about how important education is to Counter Culture and all of the opportunities for you to learn with us.
Year-Round, Single Origin, and Limited-Release
January 4, 2019
If you’ve perused coffee on our website before, you’ll noticed we have some categories called “Year-round”, “Single Origin”, and “Limited-Release”. We’ll be tasting one from each category and talking about that they mean.
Iridescent Signature Beverages
December 28, 2018
Coffee is delicious by itself, but it can also be an amazing ingredient in coffee cocktails and signature beverages. During this tasting we’ll be trying some fun winter drinks made with Iridescent.
Delicious Coffees from Around the World
December 21, 2018
We source coffee from many different corners of the world. Come try 3 different coffees from 3 very different origins, and see some of the diversity coffee can offer!
Finca El Puente – Honey Processed Gesha | Last Year vs. This Year
December 14, 2018
Have you ever wondered why there are no vintages of coffee like there are wine? This tasting we’ll be experiencing one coffee across two harvests, one from this year and one from last. Come see the importance of seasonality!
Subscriber-Exclusive | Muthonjo, Kenya
December 7, 2018
Once a quarter, Single-Origin Two-Bag Subscription customers get special access to an exclusive coffee! This quarter, the coffee is the delicious Muthonjo from Kenya. Join us this Friday for a chance to give it a try.
Ethiopian Varieties
November 30, 2018
This year we published a book on Ethiopian coffee varieties and at this tasting we’ll be chatting about and tasting some of these varieties! We’ll have 3 Ethiopian coffees on the table—Bishari, Birhanu Zerihun and Idido.
Iridescent | Drips + Caps #anycoffeeanybrew
November 23, 2018
Every year, $1 per pound of Iridescent sold goes to a special project fund supporting our producing partners. This week we’ll be talking about all of our 2019 projects with a round of Iridescent cappuccinos!
Kenyan Coffees
November 16, 2018
This Friday we'll be tasting Coffees from Embu, Kenya. This year has been a great year for Kenyan coffee! Come try our latest offering from Embu County.
Year-Round Cupping
November 9, 2018
We’ll be sharing about our Year-Round program and cupping 3 of the coffees: Fast Forward, Apollo, and Hologram.
Iridescent Deconstructed
November 2, 2018
It must be that time of year….Iridescent is back! Come try this year’s Iridescent blend as well as the individual components that make up our favorite holiday coffee.
October 26, 2018
Come taste some delicious fall-themed signature beverages made with FRANK! and prepared by our team and local partners. Dressing like FRANK!enstein optional, but encouraged.
El Puente Varieties
October 19, 2018
Moises and Marysabel from Finca El Puente are famous for their expansive variety nursery. Come try a few varieties that made it out of the nursery and into production, and get a sneak peak of an upcoming special Black Box set.
October 12, 2018
After a year of great communication with our partners in Democratic Republic of Congo, we'll be welcoming Buchiro back to the menu—a full 2 months ahead of schedule!
New Relationships in Ethiopia
October 5, 2018
Ethiopia holds a special place in our hearts as home to some of our all time favorite coffees. We'll be tasting a coffee from a new relationship in Ethiopia that could easily become one of our new favorites!
International Coffee Day
September 28, 2018
Today, we've got 5 distinct coffees on the table. We'll cup these coffees blind and without knowing what we're tasting, we'll pick out what we like most about each coffee and and share some of our most remarkable coffee memories.
September 21, 2018
Seeds is a Counter Culture fund where our producer-partners can apply for grants to progress any environmental or social sustainability efforts in their communities. Today, we'll be sipping coffee from La Voz and discussing Seeds.
Kenya 3-pack
September 14, 2018
The process of purchasing coffee from Kenya has evolved dramatically over the years. We'll discuss the history of buying and how we've made headway toward our transparent model of buying directly from our producer partners.
Subscriber-Exclusive Coffees
September 7, 2018
We'll be tasting a "subscriber-exclusive coffee" this Friday. These coffees are available through our subscription service and are as delicious as they are unique. This is a rare opportunity to try something you haven't seen yet.
Labor Day Weekend
August 31, 2018
During this tasting, we'll be highlighting some of our wholesale-partnerships throughout the nation. Each region will be tasting an iced signature beverage from a local coffee bar.
New Partnerships
August 24, 2018
In our Transparency Report you can see our producer-partnerships. In this tasting we'll taste coffees from our beginner partnerships, discuss how we approach new buying relationships, and work toward model partnerships at origin.
Our Transparency Report: Exploring FOB Pricing
August 17, 2018
We'll explore what FOB pricing means and how it relates to our updated Transparency Report.
World Cup Kick-In Campaign
July 13, 2018
We'll feature a special Tasting at Ten to help our importer friends at Caravela Coffee with their World Cup Kick-In Campaign to donate "unpoppable" One World Futbols to schools in communities where they work!
Yemen Triple-Process Tasting
July 6, 2018
We’ll taste coffee from Yemen processed three different ways: a natural sundried lot along with what we believe to be the first washed and honey processed Yemeni coffees ever produced for sale.
Tasting Guatemala
June 29, 2018
This week, we'll be tasting different coffees from Guatemala.
Summer Signature Beverages
June 22, 2018
Join us as we celebrate Tonny as he competes in the World Barista Championship this week. We'll be tasting the coffee he's competing with as well as the signature beverage he will present to the judges.
Roasting Coffee
June 15, 2018
Join us for a look at how roasting affects coffee flavor! We'll taste coffees that have been roasted differently to compare!
One Coffee Different Ways
June 8, 2018
This Friday we'll be trying our single-origin Riamute different ways like batch-brewed, as espresso, and iced. Join us for a comparison tasting!
New coffees and seasonality!
June 1, 2018
This week we'll be tasting some of our freshest, newest coffees and talking about seasonality and when certain coffees are in season.
Celebrating Cold Coffee
May 25, 2018
Leading into the Memorial Day weekend, we're celebrating with cold coffee! Join us for a refreshing and fun tasting event.
Tasting Microlots
May 18, 2018
This week, we'll be learning about microlot and how they differ from larger coffee productions systems. We'll also be tasting coffees produced this way.
Spring Specialty Coffee Drink
May 11, 2018
We're celebrating the warmer weather with a special spring coffee cocktail! Join us for a fun coffee tasting!
Galaxy – Limited-Release Blend
May 4, 2018
This week we'll be celebrating the release of our new limited-release blend, Galaxy, and a number of other Ethiopian coffees. May the fourth be with you!
Coffees from the Southern Hemisphere
April 27, 2018
This week we'll be cupping and tasting coffees from the southern hemisphere—specifically from Bolivia and Colombia.
Cupping Ethiopian Varieties
April 20, 2018
To celebrate the launch of our new book, A Reference Guide to Ethiopian Varieties and the opening of our Seattle Training Center, we will be tasting different Ethiopian coffee varieties as well as be talking about our book.
Micheta from Ethiopia
April 6, 2018
Join us to taste our first coffee from the Hararge region in Ethiopia that we have carried in 10 years! Micheta is easily the best-processed coffee from the area we have ever seen. Come try it for yourself!
Climate Adaptation Toolkit
April 13, 2018
This week, we'll be talking about how climate change is impacting the coffee industry from the producers to the companies like us.
Big Trouble and Espresso at Home
March 30, 2018
Join us as we talk about our year-round Big Trouble and unveil our new consumer lab, Espresso at Home!
Sensory Lexicon
March 16, 2018
This week, we are talking about World Coffee Research's Sensory Lexicon: What it is and why it's so important to the specialty coffee industry. Miami will be hosting their weekly tasting at Sabal Coffee this month.
DC Grand Opening Celebration
March 23, 2018
This week, we're celebrating the opening of our new Training Center in Washington, DC. We'll be talking about what a Training Center is and how you can be involved! Miami will be hosting their tasting at Sabal Coffee this month.
Coffees by Aida Batlle
March 9, 2018
This week, we'll focus on our partnership with well-known coffee producer Aida Batlle out of El Salvador. Miami will be hosting their tastings at Sabal Coffee this month.
Partnerships in Rwanda and Burundi
March 2, 2018
This week we're highlighting our partnerships out of Rwanda and Burundi. The tasting in D.C. will take place at the new Training Center located at 1781 Florida Avenue NW, Ste F, Washington D.C.
New Partnerships in Southern Peru
February 23, 2018
This week we're highlighting new partnerships out of Southern Peru. The tasting in D.C. will take place at the new Training Center located at 1781 Florida Avenue NW, Ste F, Washington DC.
Partnerships in Colombia
February 16, 2018
This week, we'll be highlighting coffees from the Catholic Relief Service's Borderlands projects out of Colombia. The tasting in D.C. will take place at Tryst coffee shop.
Partnerships in Papua New Guinea
February 9, 2018
For the month of February, we're highlighting partnerships with our producers. This week, we'll be highlighting the Colbrans in Papua New Guinea. The tasting in D.C. will take place at Tryst and there will be NO TASTING in Chicago
Year-Round Coffees: Hologram
February 2, 2018
We'll be kicking off our tasting of our year-round offerings with our popular Hologram. Our update of the classic Mocha Java flavor profile, this fruit-forward and chocolatey blend tastes distinctly complex.
The Andes - A Limited-Release Blend - No tasting in D.C.
January 26, 2018
We'll be tasting our new limited-release blend, The Andes. This blend combines some of our favorite lots from the mountainous regions in Colombia and Peru and features notes of red apple, raisin, and brown sugar.
January 19, 2018
We will not be hosting a Tasting at Ten at any of our Training Centers this Friday due to our company conference. We'll resume regular schedules on January 26!
Coffees from Ethiopia
January 12, 2018
We'll be tasting coffees from Ethiopia including Apollo, Idido, and Ela Tenecha. Join us!
Decaf Coffees
January 5, 2018
We'll be tasting and talking about our decaf coffees like our year-round Slow Motion and our single origin, Decaf Kuichi
Coffees from Papua New Guinea
December 29, 2017
We'll be tasting new coffees from Peru including Calca and Julian Huaman Turpo on the East Coast and Lucmabamba on the West Coast. See you there!
Iridescent Holiday Signature Beverage Tasting
December 22, 2017
We'll be tasting and making a variety of signature coffee beverages made with our winter blend, Iridescent. Join us for a festive tasting event!
Buchiro - a Democratic Republic of Congo highlight
December 15, 2017
We'll be sampling Buchiro, the first coffee that we have featured from Democratic Republic of Congo in over four years! Come join the fun!
Colombian Single Origins
December 8, 2017
We'll be sampling new single-origin selections from Colombia
Papua New Guinea Single Origins
December 1, 2017
We'll be sampling new single-origin selections from Papua New Guinea
Untraditional Fall Coffee Drinks
November 24, 2017
We'll be tasting untraditional fall coffee drinks. Join us for an autumnal morning!
Tasting Geisha
November 10, 2017
We'll be tasting Geisha or Gesha variety of coffees from Ethiopia.
Transparency Report
November 17, 2017
We'll be going over our 2016 Transparency report and talking about our sustainability efforts over the past year as we sample a variety of coffees.
November 3, 2017
We'll be throwing a holiday party at many of our training centers as we taste our holiday coffee, Iridescent, and get in the holiday spirit. Come join us!
Cupping Guatemala Prominent Coffees
October 27, 2017
We'll be tasting coffees with a high percentage of coffee from Guatemala such as Adenisa, Fast Forward, and Hologram.
Year Round Coffees
October 20, 2017
We'll be tasting some of our year round offerings including: Forty-Six (our boldest blend), Slow Motion (our decaf coffee) and Apollo (our single-origin Ethiopian coffee). These coffees can be bought online or in stores all year!
Natural Sundried Coffees
October 13, 2017
We'll be brewing natural sundried coffees which are processed by drying the coffee fruit and then removing it, rather than washing it off. Examples that we'll be tasting include Biloya and Aleme Wako.
Rockstars in Coffee
October 6, 2017
This week we’ll focus on two coffees by two inspirational coffee people: Aida Batlle and Peter Mbature. We’ll focus on the characteristics of the coffees and talk about the farmers' impacts on the industry.
National Coffee Day: Myths in Coffee
September 29, 2017
For National Coffee Day, we'll be tasting our year round coffee, Hologram. We'll also discuss some myths in coffee and, as always, answering you questions! It will be a fantastic discussion.
Tasting Guatemala
September 22, 2017
Different coffees for different coasts! On the east coast we'll be tasting our latest Guatemala offerings: San Miguel and Concepcion Huista. On the west, we'll be tasting west coast-only offerings: San Pedro Yosotatu and ADENSIA.
August on Ice: Any Coffee, Any (Cold) Brew (Beverage)
August 25, 2017
Around the country we brought in our customer partners to showcase how they are using our coffee to make cold-brew-based beverages.
August on Ice: Flash v. Cold
August 18, 2017
For this Tasting at Ten, we compared the flash brew coffee to cold brew coffee!
August on Ice: Slingshot Coffee
August 11, 2017
This week we celebrate our longstanding friendship with Slingshot Coffee Company for August on Ice! Missed the Tasting? Learn more about how Slingshot has fine-tuned the art of cold coffee.  
Finca El Puente: Pt. 2
September 15, 2017
In the second week of celebrating Finca El Puente, we highlight additional small lots from one of our favorite producers.
August on Ice: Iced Coffee
August 5, 2017
To kick-off our month of August on Ice, we made iced coffee using the Japanese Flash Brew method. You can make your own iced coffee with these easy instructions that we shared during the Tasting.
Finca El Puente Variety Showcase: Pt. 1
September 8, 2017
We’ll be tasting Finca El Puente along with Sl-28 and Batian. Finca El Puente is one of the most-innovative farms in the world, growing coffee under unique conditions and experimenting with processing techniques.
September 1, 2017
Celebrating our optical sorter technology, we tasted our limited-release Technical Knock Out. Even if you missed the Tasting, you can learn more about how we made the coffee.