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    A Reference Guide to Ethiopian Coffee Varieties


    This book is a culmination of two years of hard work by numerous employees at Counter Culture Coffee and aims to bridge the knowledge gap that exists on Ethiopian coffee varieties in the industry. The guide will act as a tool that empowers farmers in their decision-making processes when choosing varieties for research, development, or investment. The right varieties in the right environments will ultimately improve productivity and quality on farms. We believe that the long-term effect of this reference guide on the specialty coffee industry will be significant.

  • Counter Culture 8 oz Travel Mug


    Small enough to fit in cup holders—and big enough to quench your thirst—our new double-wall, insulated 8 oz stainless steel travel mugs keep your coffee hot or cold and always ready to go.

  • Counter Culture Branch Tank Top


    Meet the softest tank you’ll wear! This heather blue unisex tank top pays homage to our “branch logo” from years past. Designed to keep you cool by being loose and flowy, we recommend sizing down if you prefer a true-to-size fit.

  • Counter Culture Branch Tote


    Grocery shopping? Carpooling? Vacationing? Whatever the occasion, you can never have too many totes. Compact and stylish, these 100 percent cotton totes are perfect for the eco-conscious coffee-lover—plus, we’re looking out for decaf lovers. These canvas totes are large enough to carry plenty of freshly roasted coffee or several copies of our Ethiopian varieties reference books, but fold up easily for convenient storage.