For the past few years, we have been working with the Borderlands Project and small farmers in Nariño to establish a new supply chain focused on quality. The inspiring Urcunina group in La Florida has made incredible gains in both the quality and sustainability of their farming practices, a winning combination that has yielded a coffee with notes of caramel, chocolate, and dried fruit.
This coffee reflects a unique and developing purchasing model for Counter Culture Coffee. We were first introduced to farmers in Nariño 4 years ago through the Borderlands project that was initiated by Catholic Relief Services (CRS). Before this project, most farmers here had never met a coffee buyer or had any insight into—or recognition for—the quality of the coffee they produce. Through this project, producers have banded together to sell their coffees to roasters and importers, creating a new business model of quality-differentiated coffee previously unseen in Nariño.
Since the outset, we've provided feedback to farmers on their coffees and also committed to purchasing lots from the municipality of La Florida. Our purchasing has grown in tandem with the growth of the association and farmers commitment to the program. Urcunina is the crown jewel of our community lots from the place we fell in love with Nariño coffee—La Florida.