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Lydia Iannetti

 
Lydia Iannetti
Counter Intelligence Manager
Durham
919.630.7886

During her decade-long tenure at Counter Culture, Lydia has watched not only the local coffee community blossom, but she’s also had a hand in bringing that success and passion for quality and caffeinated camaraderie to Barista Nation through her development of educational programs for both CCC and the SCAA. As the coffee-driven force behind the Counter Intelligence program, as well as the pioneer of our in-house barista and coffee-steward certifications, she has spread the good word of specialty coffee to eager students and budding professionals throughout the US; thanks to both her masterful curriculum crafting and spunky teaching style, a dynamic new legion of dedicated industry professionals has been unleashed unto the coffee-loving world.

Not only is Lydia one smart cookie when it comes to extracting and educating, she’s also a fearless vintage shopper and a pretty mean bread baker. She and her husband, Ermanno, live with their larger-than-life cat, Gilbert.

Related Updates:
We celebrated the opening of our new Charleston, SC Training Center last weekend. The open house event featured brewing workshops, custom limited-edition giveaways designed by Fuzzco, whole-hog barbecue from The Pig Whistle (Chapel Hill, NC), gelato from Beardcat's Sweet Shop, and more. Thanks...
In the last post, I talked about why I think reporting is so important and what we have planned for the future of our own reporting. As I dived into planning for the upcoming 2014 Transparency Report with our coffee and marketing teams this week, I was asked a really important question by both...
Expanding on the theme from my last post, I'd like to keep exploring the movement away from thinking about sustainability in coffee as a checklist of certifications and more as a process of movement along a continuum of continuous improvement. One aspect that's really appealing about the...
Congratulations to Woodberry Kitchen's Spike Gjerde for his 2015 James Beard Foundation Award for Best Chef: Mid-Atlantic! We work with some of the best restaurants in the country—restaurants run by folks who understand and appreciate the importance of quality coffee as an integral...
We're looking for people to join our field operatives street team in North Carolina: share your passion for coffee and to help to promote Counter Culture to grocery shoppers around the state! Prospective team members should possess a strong enthusiasm for customer service—and a desire to learn...