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Matthew Souza

 
Marty Souza
Wholesale Customer Support
Boston
617.571.6650

Matt’s first exposure to Counter Culture was through his position as a barista and the head of the coffee program for Chapel Hill, NC’s artisanal beverage store, 3CUPS. (The other two cups are tea and wine, for the record; the latter also has a special place in Matthew’s heart – and on his palate.) A CCC certified barista and coffee steward, as well as a member of the Counter Culture customer support team, Matthew competed in the 2012 Southeast Regional Brewer’s Cup and is looking forward to competing more in the years to come.

The transplanted New Englander lives in Chapel Hill with his wife, Erin, and their three cats: Lulu, Manny, and Big Papi. And, if you want to see Matthew really light up, after you get him talking about coffee for a while, switch the conversation to baseball, comic books, or samurai movies – and then stand back!

Related Updates:
In the last post, I talked about why I think reporting is so important and what we have planned for the future of our own reporting. As I dived into planning for the upcoming 2014 Transparency Report with our coffee and marketing teams this week, I was asked a really important question by both...
Expanding on the theme from my last post, I'd like to keep exploring the movement away from thinking about sustainability in coffee as a checklist of certifications and more as a process of movement along a continuum of continuous improvement. One aspect that's really appealing about the...
Congratulations to Woodberry Kitchen's Spike Gjerde for his 2015 James Beard Foundation Award for Best Chef: Mid-Atlantic! We work with some of the best restaurants in the country—restaurants run by folks who understand and appreciate the importance of quality coffee as an integral...
Theme This week, we'll familiarize ourselves with the current versions of three of our year-round products: Big Trouble, Fast Forward, and Slow Motion. Style of Tasting: Freestyle! Cup them, pourover compare them, or choose three different brewing methods to emphasize different flavors...
Theme This week’s tasting offers a us tour of Nariño, Colombia, which is arguably the coffee giant’s best region for the production of high-quality coffee, in three coffees: La Florida, Rosales, and Jorge Avilio Cabrera. Style of Tasting: Set up a cupping of the three coffees and brew...