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Carbon Neutrality

 
While our goal is to reduce our overall energy consumption, meanwhile we purchase carbon offsets equivalent to our footprint.On busy days, when the roasters are humming in the warehouse, dozens of cups steep in our quality control lab and we're pulling shots and steaming milk with a group of 10 students in our training center, Counter Culture's greenhouse gas footprint can loom pretty large. Like most manufacturing businesses, we use a lot of energy to operate, and as we grow, so does our footprint. We are committed to carbon neutrality, which begins with annual measurement of our fuel-combusting activities: from roasting our coffee to transporting our employees around the world to keeping the lights on in our offices.

While our goal is to reduce our overall energy consumption, meanwhile we purchase carbon offsets equivalent to our footprint.

As of December 2015, Counter Culture is purchasing wind power to offset the energy used at all of our locations. For every kwH of energy we use, Arcadia Power purchases an equal amount of kwH generated by a wind energy project.

We've purchased carbon offsets in the amount of our energy consumption each year since we started calculating our carbon footprint in 2010. For example, for the last two years, we purchased verified credits from reforestation projects on coffee farms in Mexico. Purchasing wind power through Arcadia is basically the same idea, our purchase of offsets just happens monthly instead of in one big chunk at the end of the year. We'll still have emissions to offset at the end of each year since the wind power purchase only takes into account our energy use and not fuel, air travel, shipping, etc.

By buying renewable energy credits generated by wind farms in the U.S., we're helping to increase domestic demand for renewable energy production. Instead of focusing our resources solely on reforestation, for example, we can help the U.S. decrease its reliance on fossil fuels and plant trees in Mexico.

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