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On busy days, when the roasters are humming in the warehouse, dozens of cups steep in our quality control lab and we're pulling shots and steaming milk with a group of 10 students in our training center, Counter Culture's greenhouse gas footprint can loom pretty large. Like most manufacturing businesses, we use a lot of energy to operate, and as we grow, so does our footprint. We are committed to carbon neutrality, which begins with annual measurement of our fuel-combusting activities: from roasting our coffee to transporting our employees around the world to keeping the lights on in our offices.
While our goal is to reduce our overall energy consumption, meanwhile we purchase carbon offsets equivalent to our footprint.