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We're hustling. Every day, sustainability at Counter Culture evolves as we continue to learn from our own experiences, our peers, and examples from other industries. The annual targets we set for ourselves focus our energy on specific projects, so you might notice that we spend a lot of time exploring one topic at a given time, but, if you keep checking in with us, you’ll find that we cover all areas of sustainability.

Our mission is to use our business to benefit the environment and coffee communities worldwide.

This mission drives us to consider the social, environmental and fiscal implications in every decision that we make, whether it regards our operations, our suppliers, or our customers and communities.
Related Updates:
When I started this blog back in the spring, I began with trying to answer "What is sustainable coffee?" I knew from the outset that this was a bit of a rhetorical question, but I thought I could at least put some parameters around an answer—I needed to for my own piece of mind. Almost a year later...
We were first introduced to the Durham Living Wage Project back in May during our 2015 Sustainable Spring event series. Our support team was asked to find businesses or organizations in their communities doing inspiring work in sustainability and invite them to speak at our training centers. Our...
Sustainability Manager Meredith Taylor visited East Timor last month. It was the first time anyone from Counter Culture has visited the country. Since 2002, coffee has been a major export for East Timor, and Meredith was excited for the opportunity to check out this under-the-radar origin. Read...
I started working in coffee a bit accidentally—happening upon a job as a barista until I "figured out what I really wanted to be." After a few years on the job, my former-boss here at Counter Culture, Kim Ionescu, suggested I apply for the Specialty Coffee Association of America's Sustainability...
We've been working hard over the last few weeks to prepare our upcoming 2014 Transparency Report. One of the metrics we include every year in this report is the "FOB" price paid for each coffee. Following an internal review of the draft report this week, I got some really good questions about this...