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We're hustling. Every day, sustainability at Counter Culture evolves as we continue to learn from our own experiences, our peers, and examples from other industries. The annual targets we set for ourselves focus our energy on specific projects, so you might notice that we spend a lot of time exploring one topic at a given time, but if you keep checking in with us, you’ll find that we cover all areas of sustainability.

Our goals for 2015 are to achieve carbon neutrality, 100% supply chain satisfaction and debt reduction to 5% of sales per quarter, and profitability every quarter.

Our approach considers social, environmental and fiscal implications in every decision that we make, whether it regards our operations, our suppliers or our customers and communities.

Our objective is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.

Related Updates:
Part One Spending a week in Colombia, my first time in the beautiful country, was truly a whirlwind with multiple purposes. I skirted the countryside, starting in the town of Gigante in the department of Huila, then passing through Guadalupe, Pitalito, La Plata, and ending in Tambo and Timbio...
Where We Started As many of you may recall, we started an inquiry about microlots back in the Winter of 2011 when we spoke with 13 farmers from the Cenfrocafe in Peru about their experiences. While we learned a lot, one of the major challenges with this study was that none of the producers...
This December marked our second year supporting the NC Choices Annual Carolina Meat Conference with a coffee donation. The conference is the first statewide one in the country dedicated to local and niche meat supply chain development. We felt strongly about supporting this conference as much...
Our production of roasted coffee has continued to increase, which is truly great. As a result, the needs for the infrastructure necessary to process all of the coffee have also increased. Here at our headquarters in Durham, this has meant added personnel and added technology on our production floor...
Counter Culture Coffee recently joined forces with Chapel Hill, NC's HOPE Gardens for their fall fundraiser.   Initially conceived as an agricultural education space for the University and Chapel Hill community that would produce seeds for marginalized farming communities abroad, HOPE...
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