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We're hustling. Every day, sustainability at Counter Culture evolves as we continue to learn from our own experiences, our peers, and examples from other industries. The annual targets we set for ourselves focus our energy on specific projects, so you might notice that we spend a lot of time exploring one topic at a given time, but, if you keep checking in with us, you’ll find that we cover all areas of sustainability.

Our mission is to use our business to benefit the environment and coffee communities worldwide.

This mission drives us to consider the social, environmental and fiscal implications in every decision that we make, whether it regards our operations, our suppliers, or our customers and communities.
Related Updates:
In the last post, I talked about why I think reporting is so important and what we have planned for the future of our own reporting. As I dived into planning for the upcoming 2014 Transparency Report with our coffee and marketing teams this week, I was asked a really important question by both...
A few weeks ago, I read an article about the purported end of the farm-to-table movement in the restaurant industry. According to the author, farm-to-table has been taken too far and restaurant-goers want to go back to ordering off of a menu without being “berated” by an extensive explanation of...
Expanding on the theme from my last post, I'd like to keep exploring the movement away from thinking about sustainability in coffee as a checklist of certifications and more as a process of movement along a continuum of continuous improvement. One aspect that's really appealing about the...
Over the duration of this series, I've talked a lot about "moving along the continuum" or "moving along the spectrum" in reference to how we think about sustainability. I'd like to dive into this idea a little deeper, because it applies to how we think about a lot of things Counter Culture—not just...
So far, we’ve focused on the sustainability impacts of growing, purchasing, and roasting coffee. This week I’d like to take a step back and talk about an issue that’s affecting the sustainability of the coffee industry as a whole: climate change. As Counter Culture works to measure and reduce our...