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We're hustling. Every day, sustainability at Counter Culture evolves as we continue to learn from our own experiences, our peers, and examples from other industries. The annual targets we set for ourselves focus our energy on specific projects, so you might notice that we spend a lot of time exploring one topic at a given time, but, if you keep checking in with us, you’ll find that we cover all areas of sustainability.

Our mission is to use our business to benefit the environment and coffee communities worldwide.

This mission drives us to consider the social, environmental and fiscal implications in every decision that we make, whether it regards our operations, our suppliers, or our customers and communities.

Related Updates:
In this post, I'd like to dive in to what I mentioned in the first post as a good indicator of a coffee's sustainability: certifications. Wouldn't it be great if there were a certification and corresponding label that could simply tell us whether a coffee is sustainable or not? The good news is...
Welcome to the first in a series of posts about what sustainability means in the context of coffee. Over the next few weeks, we'll explore questions like, "How does Counter Culture know that a coffee is sustainable?" and "What does a sustainable roasting operation look like?" As a recent...
Twin Trading is no stranger to the sustainability limelight. This year, they received the Specialty Coffee Association of America's 2014 Sustainability Award for their project "Congo Coffee Revival: Regenerating Communities by Linking Remote Farmers to Mainstream Markets." Twin Trading invests all...
The deck is stacked against a lot of small coffee cooperatives. They are focusing intently on how to keep yields and quality high while keeping members happy with prices. Cooperative members have various needs that include access to affordable, healthy food; healthcare; and extra money for...
Root Capital is a 15-year-old non-profit organization with headquarters in Cambridge, MA—and satellite offices and staff across the globe—that has been getting a lot more attention from the coffee industry over the last few years. A "social investment fund," Root Capital promotes prosperity in poor...