Many of you met Liliana Pabón, part of our La Golondrina partnership, on her trip to the States with her husband Nelson in February. The other day I received a really nice e-mail from her with news from the farmer group from which Counter Culture Coffee sources our La Golondrina (the Organic Association of Coffee Producers of Cauca, usually referred to as simply Organica). She and Nelson have been doing presentations for growers about their trip to the States which have been very successful at motivating their farmer members. Liliana says:
"We have done a variety of events with the growers and held meetings to recount the experiences of our trip and everything that we shared with all of you in the USA. We showed photographs and short videos and we distributed the certificates that you all sent down, which serve to motivate the growers and help reinforce their commitment to the organization, Organica, that we continue to develop. Even though this year we've seen lower yields in the harvest and the internal market here in Colombia isn't the best for us, we see a lot of optimism and enthusiasm in our producer members. Once again, THANK YOU for everything and we hope to see you and everyone from Counter Culture here in Colombia very soon." [*for the growing number of Spanish speakers and readers, I included the original text at the bottom of the update.]
The certificates that she mentions were a project that Counter Culture Coffee undertook to recognize the 60-plus farmers of Organica around Popayán whose coffee we purchased in 2008 and to build the brand of La Golondrina. Remember that last year was the first year in which we stepped out of the competition to commit to a relationship with one association, Organica, and work on getting to know them and improving quality with them over the years to come. We are thrilled to have made this progress, and we hope that the growers feel the same way about leaving the competition behind for a more secure, sustainable model. We believe that a long-term relationship benefits all of us and it seems to be working: from what we know of the harvest that's underway, the farmers of Organica that Counter Culture works with are tendering more coffee than anyone else! ¡Espectacular!
Enjoy the attached pictures and enjoy drinking La Golondrina, while it lasts. I know I'm already looking forward to our 2009 lot!
* En español: Hemos estado en diferentes eventos y reuniones contando la experiencia de nuestro viaje y todo lo que pudimos compartir con ustedes alla en USA. Les mostramos muchas fotografias y algunos videos cortos e hicimos la entrega de los certificados enviados por ustedes eso sirvio mucho para motivar y lograr mayor compromiso de ellos en todo el proceso organizativo que desde ORGANICA venimos desarrollando. Aun cuando en este año los volumenes de cosecha y la situacion del mercado interno de cafe (En Colombia) no es la mejor, vemos que hay mucho animo y optimismo por parte de nuestros productores. Nuevamente GRACIAS por todo ... esperamos poder verte a ti y a toda la gente de COUNTER CULTURE muy pronto aca en Colombia.