The Institute for Sustainable Development chose Counter Culture as its 2012 Sustainable Enterprise of the Year out of the more than 200 companies that participate in the Green Plus triple-bottom-line certification program across 15 states. We were one of the first businesses to sign up for the then-brand-new Green Plus program in 2008, and we have come a long way since then, so it feels especially good to receive this public recognition for our efforts.
Last week's launch of our first-ever advocacy campaign, Save Our Soil, is a great example of how we continue to push our industry and communities to pursue real sustainability.
I am grateful to and appreciative of the role that each of my co-workers has had in making our initiatives successful over these past four years and excited to continue our journey! Go team!