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Photo by Jeff McArthur.
Transparency is one of our core values, and not only to do we try to embody it; we seek it out in our partners throughout the coffee trade. We published our first Counter Culture Direct Trade Certification (CCDTC) Transparency Report in 2009 and today we are excited to release our 2010 report, which aims to give a succinct, transparent summary of our financial and personal relationships with the producer partners whose coffees received CCDTC in 2010.
 
We hope you read the report, but, in short, 2010 was a dynamic year for our producer partners and us. Our Coffee Department spent more time on the road than ever to support our mission to improve coffee quality in the cup, quality of life for producers, and quality of relationships with growers. We were reminded of the incredible importance of good communication and solid relationships as we watched coffee prices skyrocket. Thankfully, we have long been committed to open, constant, and transparent communication, and our relationships at origin have never been stronger, helping make 2010 a great year for us and setting the stage for an even better 2011.
 
Best,
Mark
Recent Updates:
All Counter Culture locations will be closed on Friday, August 14, for a company-wide meeting. Our production and roasting departments in Durham and Emeryville will not be processing orders on that day. Please be aware that orders placed Thursday, August 13, will not be roasted and shipped until...
We celebrated the opening of our new Charleston, SC Training Center last weekend. The open house event featured brewing workshops, custom limited-edition giveaways designed by Fuzzco, whole-hog barbecue from The Pig Whistle (Chapel Hill, NC), gelato from Beardcat's Sweet Shop, and more. Thanks...
In the last post, I talked about why I think reporting is so important and what we have planned for the future of our own reporting. As I dived into planning for the upcoming 2014 Transparency Report with our coffee and marketing teams this week, I was asked a really important question by both...
A few weeks ago, I read an article about the purported end of the farm-to-table movement in the restaurant industry. According to the author, farm-to-table has been taken too far and restaurant-goers want to go back to ordering off of a menu without being “berated” by an extensive explanation of...
Expanding on the theme from my last post, I'd like to keep exploring the movement away from thinking about sustainability in coffee as a checklist of certifications and more as a process of movement along a continuum of continuous improvement. One aspect that's really appealing about the...