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Our mission is to achieve real environmental, social, and fiscal sustainability. Doing so requires long-term dedication, constant innovation, and perseverance. Photo by Jeff McArthur.
Since 2007, we have published an annual scorecard charting our progress toward social, environmental, and fiscal sustainability goals. Our business spans continents, cultures, and communities, and the data we measure reflects the breadth of our efforts across these divides: from investment in coffee-producing communities to the environmental impact of our roasting facility in Durham, NC.
 
When we created the scorecard, we selected metrics that would be meaningful and challenging over the course of many years, and, as we have continued to learn, adjust our energy and our categories to reflect improved sustainability strategies.
 
This year's scorecard includes new paper and energy use reduction goals while updating our progress on the five-year goals we set in 2009 as part of our CUPS initiative, which include measures of employee, producer, and customer satisfaction, as well as our company's footprint through the miles driven by our employees.
 
We love to share our thoughts about sustainability and believe in the benefits of collaboration, so please, share your feedback, questions, and ideas with us anytime!
 
 
Best,
Nathan
POSTED IN: sustainability
Recent Updates:
We're looking for people to join our field operatives street team in North Carolina: share your passion for coffee and to help to promote Counter Culture to grocery shoppers around the state! Prospective team members should possess a strong enthusiasm for customer service—and a desire to learn...
In this post, I'd like to dive in to what I mentioned in the first post as a good indicator of a coffee's sustainability: certifications. Wouldn't it be great if there were a certification and corresponding label that could simply tell us whether a coffee is sustainable or not? The good news is...
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Click here to see this photo set on Flickr. Our annual Origin Field lab trip is an opportunity for  Counter Culture wholesale customers to learn about coffee cultivation in an immersive environment. We host this lab, in part, because we recognize that the dedicated professionals...