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Our mission is to achieve real environmental, social, and fiscal sustainability. Doing so requires long-term dedication, constant innovation, and perseverance. Photo by Jeff McArthur.
Since 2007, we have published an annual scorecard charting our progress toward social, environmental, and fiscal sustainability goals. Our business spans continents, cultures, and communities, and the data we measure reflects the breadth of our efforts across these divides: from investment in coffee-producing communities to the environmental impact of our roasting facility in Durham, NC.
 
When we created the scorecard, we selected metrics that would be meaningful and challenging over the course of many years, and, as we have continued to learn, adjust our energy and our categories to reflect improved sustainability strategies.
 
This year's scorecard includes new paper and energy use reduction goals while updating our progress on the five-year goals we set in 2009 as part of our CUPS initiative, which include measures of employee, producer, and customer satisfaction, as well as our company's footprint through the miles driven by our employees.
 
We love to share our thoughts about sustainability and believe in the benefits of collaboration, so please, share your feedback, questions, and ideas with us anytime!
 
 
Best,
Nathan
POSTED IN: sustainability
Recent Updates:
We work with some of the best restaurants in the country—restaurants that understand and appreciate the importance of quality coffee as an integral ingredient in a dining experience. We're proud of these relationships and the dedicated people who work hard to make sure that the coffee at the end of...
Congratulations to Jenny Bonchak of Slingshot Coffee Company in Raleigh for a second place finish in the 2015 US Brewers Cup! And congratulations to Sam Lewontin from Everyman Espresso in New York for his fourth place finish in the 2015 US Barista Championship! Dozens of...
In November, our very own Lem Butler won his fifth Southeast Regional Barista Championship at the Big Eastern regional coffee competitions in our home town of Durham, NC. An incredibly experienced—and inspiring!—competitor, Lem gets  a first-round bye at the US Barista Championships (USBC...
Colombia is a country that needs no preface to its association to quality coffee. For years Counter Culture has purchased coffee from the Orgánica Cooperative in Cauca—the coffee we fondly know as La Golondrina—but that doesn't mean our interest in building relationships with other high-quality...
Theme This week, we'll familiarize ourselves with the current versions of three of our year-round products: Big Trouble, Fast Forward, and Slow Motion. Style of Tasting: Freestyle! Cup them, pourover compare them, or choose three different brewing methods to emphasize different flavors...