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Our mission is to achieve real environmental, social, and fiscal sustainability. Doing so requires long-term dedication, constant innovation, and perseverance. Photo by Jeff McArthur.
Since 2007, we have published an annual scorecard charting our progress toward social, environmental, and fiscal sustainability goals. Our business spans continents, cultures, and communities, and the data we measure reflects the breadth of our efforts across these divides: from investment in coffee-producing communities to the environmental impact of our roasting facility in Durham, NC.
 
When we created the scorecard, we selected metrics that would be meaningful and challenging over the course of many years, and, as we have continued to learn, adjust our energy and our categories to reflect improved sustainability strategies.
 
This year's scorecard includes new paper and energy use reduction goals while updating our progress on the five-year goals we set in 2009 as part of our CUPS initiative, which include measures of employee, producer, and customer satisfaction, as well as our company's footprint through the miles driven by our employees.
 
We love to share our thoughts about sustainability and believe in the benefits of collaboration, so please, share your feedback, questions, and ideas with us anytime!
 
 
Best,
Nathan
POSTED IN: sustainability
Recent Updates:
A few weeks ago, I read an article about the purported end of the farm-to-table movement in the restaurant industry. According to the author, farm-to-table has been taken too far and restaurant-goers want to go back to ordering off of a menu without being “berated” by an extensive explanation of...
In honor of Independence Day July 4, our roasting and production facility will be closed on Friday, July 3, and orders will be held for fulfillment until Monday, July 6. All orders placed Thursday, July 2, through Sunday, July 5, will be filled and shipped July 6 at which point your tracking...
Expanding on the theme from my last post, I'd like to keep exploring the movement away from thinking about sustainability in coffee as a checklist of certifications and more as a process of movement along a continuum of continuous improvement. One aspect that's really appealing about the...
Over the duration of this series, I've talked a lot about "moving along the continuum" or "moving along the spectrum" in reference to how we think about sustainability. I'd like to dive into this idea a little deeper, because it applies to how we think about a lot of things Counter Culture—not just...
So far, we’ve focused on the sustainability impacts of growing, purchasing, and roasting coffee. This week I’d like to take a step back and talk about an issue that’s affecting the sustainability of the coffee industry as a whole: climate change. As Counter Culture works to measure and reduce our...