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Hand brewing via French press or dip cone improves taste and efficiency.In pursuit of our CUPS goal of carbon neutrality by 2015, Counter Culture Coffee is trying to shrink our carbon footprint by using less: less paper, less packaging, less gasoline, and less electricity. Estimates of coffee’s seed-to-cup carbon footprint vary greatly: anywhere from two to eight pounds of carbon dioxide per pound of coffee. No matter how it’s measured, analyses show that the final stage in coffee’s lifecycle – brewing – is responsible for a large portion of that footprint.

While we continue to work on reducing the number of miles we drive and the electricity we use at our facilities, and as our grower partners continue practicing sustainable agriculture and working to reduce the energy they use on their farms, we encourage each of you to reduce your, and your cup of coffee's, carbon footprint. As of today, we added five simple, yet effective green brewing tips on our Brewing Guide page to help you avoid wasting energy and resources while brewing a delicious-tasting cup of coffee!

Saludos,
Kim Elena
Recent Updates:
So far, we’ve focused on the sustainability impacts of growing, purchasing, and roasting coffee. This week I’d like to take a step back and talk about an issue that’s affecting the sustainability of the coffee industry as a whole: climate change. As Counter Culture works to measure and reduce our...
In honor of Memorial Day Monday, May 26, our roasting and production facility will be closed and orders will be held for fulfillment until Tuesday, May 27. All orders placed Friday, May 22, through Monday, May 26, will be filled and shipped May 27 at which point your tracking information will be...
In this post, I'm going to shift away from talking about sustainability where we buy coffee and focus on our own operations as a roaster. A coffee grown sustainably shouldn't necessarily retain that "sustainable" designation if others involved further along the supply chain aren't also acting...
Congratulations to Woodberry Kitchen's Spike Gjerde for his 2015 James Beard Foundation Award for Best Chef: Mid-Atlantic! We work with some of the best restaurants in the country—restaurants run by folks who understand and appreciate the importance of quality coffee as an integral...
We're looking for people to join our field operatives street team in North Carolina: share your passion for coffee and to help to promote Counter Culture to grocery shoppers around the state! Prospective team members should possess a strong enthusiasm for customer service—and a desire to learn...