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“Peregrine Espresso is proud of our role in this project and invites our customers to join in this initiative to fight global climate change and create a more sustainable coffee trade,” said Peregrine manager Meredith Taylor. “Our hope is that $0.25 per cup and $1 per pound will not only make an impact on Aida's farm, but that this project will also help our customers to connect their coffee experience with the work farmers are doing at origin."

Aida Batlle, owner-operator of Finca Mauritania, stands out as one of coffee’s most innovative and passionate individuals, and coffee lovers in the U.S. have celebrated her dedication to growing the heirloom Bourbon coffee variety since Counter Culture began working with her in 2004. Aida has established Finca Mauritania as a model of sustainable agriculture and fair working conditions, and after three challenging years of transition, she successfully obtained organic certification for the farm in 2008. As Aida often remarks, her ability to produce great-tasting coffee depends on the health of her coffee plants, which in turn depends on the health of the natural environment.

“Everyone at Finca Mauritania is thrilled to be a part of this project, which will contribute to both the ecological health of our farm and the long-term quality and sustainability of our coffee,” said Batlle. “Uncompromising commitments to quality stewardship, sustainability, and transparency make Counter Culture Coffee and Peregrine Espresso ideal partners, and we look forward to building upon this exciting pilot project in the future.”

The tree-planting project is scheduled to begin in summer 2010 between Finca Mauritania’s next two coffee harvests. A diverse mixture of trees, including nitrogen fixers, lumber producers, and fruit trees will be selected for planting.

“Tree planting on coffee farms offers myriad ecological benefits, including slower maturation, sweeter fruit, reduction of fertilizer dependence, and the prevention of topsoil erosion,” said Counter Culture Coffee Sustainability & Producer Relations Manager Kim Elena Bullock. “In addition, tree trunks, branches, and canopies provide habitats for birds and other wildlife; and a tree can sequester 50 pounds of carbon per year, helping to counteract the effects of deforestation.”
Recent Updates:
Monday, February 15, is a federal holiday. As such, the post office is closed. Retail orders shipping via USPS Priority Mail—which includes coffee subscriptions and most Flat Rate Shipping orders—will be roasted that day, but will be held for shipment until the following day, Tuesday, October...
We believe in pushing potential in every aspect of what we do—from employee development to coffee-buying relationships—and we believe improvement is a journey not a destination. We're proud of all of the coffees we sell and we want to celebrate their journey to higher quality and sustainability....
When I started this blog back in the spring, I began with trying to answer "What is sustainable coffee?" I knew from the outset that this was a bit of a rhetorical question, but I thought I could at least put some parameters around an answer—I needed to for my own piece of mind. Almost a year later...
We were first introduced to the Durham Living Wage Project back in May during our 2015 Sustainable Spring event series. Our support team was asked to find businesses or organizations in their communities doing inspiring work in sustainability and invite them to speak at our training centers. Our...
Sustainability Manager Meredith Taylor visited East Timor last month. It was the first time anyone from Counter Culture has visited the country. Since 2002, coffee has been a major export for East Timor, and Meredith was excited for the opportunity to check out this under-the-radar origin. Read...