In addition to looking for ways to make our company’s footprint a little smaller, we also want to make sustainability appealing, and a project like this not only fits our environmental sustainability mission by reducing our staff’s fuel consumption, it also furthers our fiscal sustainability goals by saving commuters cash on fuel. We set a company-wide goal of achieving a 2000-mile reduction in commuter driving miles by riding the bus, biking, carpooling, and telecommuting, with the promise of a party when we reached the goal.
Three months later, we did it! We reached the 2000-mile mark during the last week in August and celebrated our achievement last Friday afternoon with ice cream purchased from our friends at Maple View Dairy in Hillsborough, NC. And because sustainability is about constant improvement, we set a new goal to improve upon our performance and make a 2000-mile reduction in miles driven in two months instead of three!