You are here

In May of 2008, Counter Culture Coffee’s Sustainability Committee undertook the project of encouraging employees to use alternative transportation or carpool to and from our headquarters here in Durham. One-person-per-car commuting is, unfortunately, still the default for most of our local employees (reflecting the under-funded public transportation program in the area), but we recognize the inherent unsustainability of that model even for a small company like ours.

In addition to looking for ways to make our company’s footprint a little smaller, we also want to make sustainability appealing, and a project like this not only fits our environmental sustainability mission by reducing our staff’s fuel consumption, it also furthers our fiscal sustainability goals by saving commuters cash on fuel. We set a company-wide goal of achieving a 2000-mile reduction in commuter driving miles by riding the bus, biking, carpooling, and telecommuting, with the promise of a party when we reached the goal.

Three months later, we did it! We reached the 2000-mile mark during the last week in August and celebrated our achievement last Friday afternoon with ice cream purchased from our friends at Maple View Dairy in Hillsborough, NC. And because sustainability is about constant improvement, we set a new goal to improve upon our performance and make a 2000-mile reduction in miles driven in two months instead of three!

Thanks,
Kim Elena

POSTED IN: seasonality
Recent Updates:
Monday, February 15, is a federal holiday. As such, the post office is closed. Retail orders shipping via USPS Priority Mail—which includes coffee subscriptions and most Flat Rate Shipping orders—will be roasted that day, but will be held for shipment until the following day, Tuesday, October...
We believe in pushing potential in every aspect of what we do—from employee development to coffee-buying relationships—and we believe improvement is a journey not a destination. We're proud of all of the coffees we sell and we want to celebrate their journey to higher quality and sustainability....
When I started this blog back in the spring, I began with trying to answer "What is sustainable coffee?" I knew from the outset that this was a bit of a rhetorical question, but I thought I could at least put some parameters around an answer—I needed to for my own piece of mind. Almost a year later...
We were first introduced to the Durham Living Wage Project back in May during our 2015 Sustainable Spring event series. Our support team was asked to find businesses or organizations in their communities doing inspiring work in sustainability and invite them to speak at our training centers. Our...
Sustainability Manager Meredith Taylor visited East Timor last month. It was the first time anyone from Counter Culture has visited the country. Since 2002, coffee has been a major export for East Timor, and Meredith was excited for the opportunity to check out this under-the-radar origin. Read...