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Learn more about our transparency efforts in our 2013 Transparency Report.
The closing event of our Sustainable Summer campaign last Friday and the long Labor Day weekend have me looking ahead to fall, and it's around this time each year that I begin to reflect on the progress we have made and what we can accomplish before the year's end. Our progress has also been much on my mind as I've reviewed the Sustainability Annual Report for 2012, which we publish today in conjunction with the Direct Trade Transparency Report. Readers of our three reports and six scorecards of the past years (hello, fellow sustainability nerds!) will see some changes to the format of this year's report, which highlights some of our more significant accomplishments and adds context to some of our statistics. I hope you enjoy this year's reports and can learn from our experiences, and as always, thanks.
 
Sincerely,
Kim Elena
 
Recent Updates:
We celebrated the opening of our new Charleston, SC Training Center last weekend. The open house event featured brewing workshops, custom limited-edition giveaways designed by Fuzzco, whole-hog barbecue from The Pig Whistle (Chapel Hill, NC), gelato from Beardcat's Sweet Shop, and more. Thanks...
In the last post, I talked about why I think reporting is so important and what we have planned for the future of our own reporting. As I dived into planning for the upcoming 2014 Transparency Report with our coffee and marketing teams this week, I was asked a really important question by both...
A few weeks ago, I read an article about the purported end of the farm-to-table movement in the restaurant industry. According to the author, farm-to-table has been taken too far and restaurant-goers want to go back to ordering off of a menu without being “berated” by an extensive explanation of...
Expanding on the theme from my last post, I'd like to keep exploring the movement away from thinking about sustainability in coffee as a checklist of certifications and more as a process of movement along a continuum of continuous improvement. One aspect that's really appealing about the...
Over the duration of this series, I've talked a lot about "moving along the continuum" or "moving along the spectrum" in reference to how we think about sustainability. I'd like to dive into this idea a little deeper, because it applies to how we think about a lot of things Counter Culture—not just...