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We're pleased to announce the debut of Espresso Fundamentals—the newly updated full-day course which replaces Beginner Espresso in the Counter Intelligence curriculum!

Espresso Fundamentals is a dynamic blend of context-building lecture and hands-on tasting and technique exercises, designed to introduce new baristas to the foundational skills needed behind an espresso machine, and to take more experienced baristas to the next level in their understanding and crafting of espresso and espresso-based drinks.

Learn more and sign-up on the Espresso Fundamentals page.
Recent Updates:
All Counter Culture locations will be closed on Friday, August 14, for a company-wide meeting. Our production and roasting departments in Durham and Emeryville will not be processing orders on that day. Please be aware that orders placed Thursday, August 13, will not be roasted and shipped until...
We celebrated the opening of our new Charleston, SC Training Center last weekend. The open house event featured brewing workshops, custom limited-edition giveaways designed by Fuzzco, whole-hog barbecue from The Pig Whistle (Chapel Hill, NC), gelato from Beardcat's Sweet Shop, and more. Thanks...
In the last post, I talked about why I think reporting is so important and what we have planned for the future of our own reporting. As I dived into planning for the upcoming 2014 Transparency Report with our coffee and marketing teams this week, I was asked a really important question by both...
A few weeks ago, I read an article about the purported end of the farm-to-table movement in the restaurant industry. According to the author, farm-to-table has been taken too far and restaurant-goers want to go back to ordering off of a menu without being “berated” by an extensive explanation of...
Expanding on the theme from my last post, I'd like to keep exploring the movement away from thinking about sustainability in coffee as a checklist of certifications and more as a process of movement along a continuum of continuous improvement. One aspect that's really appealing about the...