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Our Coffee Taster's Flavor Wheel is intended to be an easy tool to help people use the same, everyday language to talk about coffee.Writer Leslie Jospeshs recently spoke with Coffee Buyer and Quality Manager Tim Hill about the Counter Culture Coffee Taster's Flavor Wheel for the Wall Street Journal.

Tim and our coffee department conceived of their update as a means to make a more approachable version of the ubiquitous and genre-defining Specialty Coffee Association of America flavor wheel—which set the standard decades ago for the industry—by using language from their everyday cupping lives.

The wheel is intended to be dynamic and collaborative, as Tim noted when talking with Ms. Josephs, "We want to update it every year, and we also want to translate it ourselves into four languages and change the descriptors so that they are culturally relevant to each country."

Recent Updates:
A few weeks ago, I was part of a meeting with other coffee roasters in which one company kept referring to producers as "suppliers." In a strict definitional sense that's true, but the word "suppliers" struck me as negative. I think part of that has to do with my past—I interned in college for a...
Monday, February 15, is a federal holiday. As such, the post office is closed. Retail orders shipping via USPS Priority Mail—which includes coffee subscriptions and most Flat Rate Shipping orders—will be roasted that day, but will be held for shipment until the following day, Tuesday, October...
We believe in pushing potential in every aspect of what we do—from employee development to coffee-buying relationships—and we believe improvement is a journey not a destination. We're proud of all of the coffees we sell and we want to celebrate their journey to higher quality and sustainability....
When I started this blog back in the spring, I began with trying to answer "What is sustainable coffee?" I knew from the outset that this was a bit of a rhetorical question, but I thought I could at least put some parameters around an answer—I needed to for my own piece of mind. Almost a year later...
We were first introduced to the Durham Living Wage Project back in May during our 2015 Sustainable Spring event series. Our support team was asked to find businesses or organizations in their communities doing inspiring work in sustainability and invite them to speak at our training centers. Our...