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Our Coffee Taster's Flavor Wheel is intended to be an easy tool to help people use the same, everyday language to talk about coffee.Writer Leslie Jospeshs recently spoke with Coffee Buyer and Quality Manager Tim Hill about the Counter Culture Coffee Taster's Flavor Wheel for the Wall Street Journal.

Tim and our coffee department conceived of their update as a means to make a more approachable version of the ubiquitous and genre-defining Specialty Coffee Association of America flavor wheel—which set the standard decades ago for the industry—by using language from their everyday cupping lives.

The wheel is intended to be dynamic and collaborative, as Tim noted when talking with Ms. Josephs, "We want to update it every year, and we also want to translate it ourselves into four languages and change the descriptors so that they are culturally relevant to each country."

Recent Updates:
In recognition of Memorial Day, we will not be roasting or shipping coffee on Monday, May 30. Orders received now through Monday at midnight will be roasted and shipped on Tuesday, May 31. Thanks for your patience and understanding. We hope that you have a great weekend!
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