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Our Coffee Taster's Flavor Wheel is intended to be an easy tool to help people use the same, everyday language to talk about coffee.Writer Leslie Jospeshs recently spoke with Coffee Buyer and Quality Manager Tim Hill about the Counter Culture Coffee Taster's Flavor Wheel for the Wall Street Journal.

Tim and our coffee department conceived of their update as a means to make a more approachable version of the ubiquitous and genre-defining Specialty Coffee Association of America flavor wheel—which set the standard decades ago for the industry—by using language from their everyday cupping lives.

The wheel is intended to be dynamic and collaborative, as Tim noted when talking with Ms. Josephs, "We want to update it every year, and we also want to translate it ourselves into four languages and change the descriptors so that they are culturally relevant to each country."

Recent Updates:
We work with some of the best restaurants in the country—restaurants that understand and appreciate the importance of quality coffee as an integral ingredient in a dining experience. We're proud of these relationships and the dedicated people who work hard to make sure that the coffee at the end of...
Congratulations to Jenny Bonchak of Slingshot Coffee Company in Raleigh for a second place finish in the 2015 US Brewers Cup! And congratulations to Sam Lewontin from Everyman Espresso in New York for his fourth place finish in the 2015 US Barista Championship! Dozens of...
In November, our very own Lem Butler won his fifth Southeast Regional Barista Championship at the Big Eastern regional coffee competitions in our home town of Durham, NC. An incredibly experienced—and inspiring!—competitor, Lem gets  a first-round bye at the US Barista Championships (USBC...
Colombia is a country that needs no preface to its association to quality coffee. For years Counter Culture has purchased coffee from the Orgánica Cooperative in Cauca—the coffee we fondly know as La Golondrina—but that doesn't mean our interest in building relationships with other high-quality...
Theme This week, we'll familiarize ourselves with the current versions of three of our year-round products: Big Trouble, Fast Forward, and Slow Motion. Style of Tasting: Freestyle! Cup them, pourover compare them, or choose three different brewing methods to emphasize different flavors...