You are here

Aida Batlle hard at work into the night on an experiment at the mill where her coffee is processed.
Most people dream their whole lives of even a single mention in the pages of The New Yorker, and our longtime friend and partner Aida Batlle earned a 12-page profile in the current November 21 issue – fittingly the annual Food Issue, with articles about some of the culinary world's most interesting trends and innovative developments. Congrats, Aida!
Titled "Sacred Grounds – A revolution in coffee," the article by New Yorker staff writer Kelefa Sanneh chronicles Aida's meteoric rise in the coffee world – from when she first took over her family's farmland in El Salvador to her first Cup of Excellence competition, subsequent stardom, and present day, hands-on collaboration with Counter Culture and a select few other roasters.
Products of an unmatched dedication to quality, all of Aida's coffees are special and precious. This year, we are grateful to offer fresh lots from Finca Mauritania (including a Natural Sundried lot), as well as Cascara – dried coffee fruit to be steeped like tea – from all four of her farms. And our most special coffee, by far, is Aida's Grand Reserve, which this year was crafted from only the peaberries from each of her farms, processed using a variety of techniques learned from Indonesia, Kenya, Sumatra, and Brazil.
Please join us in congratulating Aida and celebrating her wonderful coffee.
POSTED IN: coffee
Recent Updates:
In recognition of Memorial Day, we will not be roasting or shipping coffee on Monday, May 30. Orders received now through Monday at midnight will be roasted and shipped on Tuesday, May 31. Thanks for your patience and understanding. We hope that you have a great weekend!
As our point-person for retail customer support at Counter Culture and having worked as a barista for 5 years—most recently at Jubala Coffee in Raleigh, NC—I have fielded questions about how to make better coffee at home many, many times. I could spend hours outlining the variables that go into...
Thirty-six coffee professionals from around the country participated in the United States Barista Championships in Atlanta last weekend (April 14–17), a competition presented by the Specialty Coffee Association of America and the Barista Guild of America. Lemuel Butler, Counter Culture Coffee...
We wish all the competitors at the 2016 United States Coffee Championships (USCC) the best of luck! This year, there are 10 competitors in the finals of the USCC using Counter Culture Coffee. We asked them 5 questions to get to know more about the baristas and brewers behind the bar. Here is a...
At Counter Culture, we talk a lot about transparency and partnership in relation to how we buy coffee. Both are essential to improving the quality and sustainability of the coffees we purchase in direct ways: Transparency builds trust and trust helps us build the partnerships that make continuous...