You are here

4-1-11
 
SEEDS represents our commitment to seeking out opportunities to effect change in the realms beyond coffee purchasing. Photo by Counter Culture Coffee.
Over the years, we have supported a variety of projects in the communities where we source our coffees. These projects sometimes have a social focus, like a drink-your-own-coffee campaign in Rwanda. At other times, our projects benefit the natural environment, as exhibited by a reforestation effort in Huehuetenango, Guatemala. In every case, however, these projects are important tools for us to use to add value to our relationships and deepen our commitment to real sustainability at each stage in the coffee chain.
 
Recently, we formalized that participation into a program called Seeds: Sustaining Environmental and Educational Development at Source. The first project to receive funding from the Seeds program is a training and capacity-building program run by the Cenfrocafe co-operative in San Ignacio, Peru, which brings us coffee from the five small communities of Valle del Santuario. With more than 2,000 families to represent and support, the agronomists, soil specialists, and coffee-quality-development staff employed directly by Cenfrocafe struggle to reach of the co-op’s members on a regular basis.
 
About two years ago, Cenfrocafe received a grant to develop a train-the-trainer program for a group of 50 young people, all of whom are the children of co-op members. These promotores (promoters) have learned about everything from soil-building practices to cupping for quality and they are now empowered to teach! The most recent phase of the initiative has been to set up a small coffee plot in each community where the local youth promoter can demonstrate good growing techniques, with an emphasis on organic management, stable levels of production, and high-quality coffee. Sounds awesome, right?
 
This project fits perfectly with the goals of Seeds and our company’s overall commitments to coffee education and to creating coffee people at every stage in the supply chain. Our Seeds project provided the funding for three demonstration plots, which not-so-coincidentally belong to the three promoters based in the communities where we source Valle del Santuario! I am excited about the long-term potential of this project and I can’t wait to both see these demonstration plots and talk to some of the older growers in the area about the impact of the on-the-ground youth promoters. Until then, I hope this makes your morning cup of Valle del Santuario taste extra sweet.
 
Saludos,
Kim Elena
POSTED IN: Seeds
Recent Updates:
As our point-person for retail customer support at Counter Culture and having worked as a barista for 5 years—most recently at Jubala Coffee in Raleigh, NC—I have fielded questions about how to make better coffee at home many, many times. I could spend hours outlining the variables that go into...
Thirty-six coffee professionals from around the country participated in the United States Barista Championships in Atlanta last weekend (April 14–17), a competition presented by the Specialty Coffee Association of America and the Barista Guild of America. Lemuel Butler, Counter Culture Coffee...
We wish all the competitors at the 2016 United States Coffee Championships (USCC) the best of luck! This year, there are 10 competitors in the finals of the USCC using Counter Culture Coffee. We asked them 5 questions to get to know more about the baristas and brewers behind the bar. Here is a...
At Counter Culture, we talk a lot about transparency and partnership in relation to how we buy coffee. Both are essential to improving the quality and sustainability of the coffees we purchase in direct ways: Transparency builds trust and trust helps us build the partnerships that make continuous...
A few weeks ago, I was part of a meeting with other coffee roasters in which one company kept referring to producers as "suppliers." In a strict definitional sense that's true, but the word "suppliers" struck me as negative. I think part of that has to do with my past—I interned in college for a...