You are here

4-1-11
 
SEEDS represents our commitment to seeking out opportunities to effect change in the realms beyond coffee purchasing. Photo by Counter Culture Coffee.
Over the years, we have supported a variety of projects in the communities where we source our coffees. These projects sometimes have a social focus, like a drink-your-own-coffee campaign in Rwanda. At other times, our projects benefit the natural environment, as exhibited by a reforestation effort in Huehuetenango, Guatemala. In every case, however, these projects are important tools for us to use to add value to our relationships and deepen our commitment to real sustainability at each stage in the coffee chain.
 
Recently, we formalized that participation into a program called Seeds: Sustaining Environmental and Educational Development at Source. The first project to receive funding from the Seeds program is a training and capacity-building program run by the Cenfrocafe co-operative in San Ignacio, Peru, which brings us coffee from the five small communities of Valle del Santuario. With more than 2,000 families to represent and support, the agronomists, soil specialists, and coffee-quality-development staff employed directly by Cenfrocafe struggle to reach of the co-op’s members on a regular basis.
 
About two years ago, Cenfrocafe received a grant to develop a train-the-trainer program for a group of 50 young people, all of whom are the children of co-op members. These promotores (promoters) have learned about everything from soil-building practices to cupping for quality and they are now empowered to teach! The most recent phase of the initiative has been to set up a small coffee plot in each community where the local youth promoter can demonstrate good growing techniques, with an emphasis on organic management, stable levels of production, and high-quality coffee. Sounds awesome, right?
 
This project fits perfectly with the goals of Seeds and our company’s overall commitments to coffee education and to creating coffee people at every stage in the supply chain. Our Seeds project provided the funding for three demonstration plots, which not-so-coincidentally belong to the three promoters based in the communities where we source Valle del Santuario! I am excited about the long-term potential of this project and I can’t wait to both see these demonstration plots and talk to some of the older growers in the area about the impact of the on-the-ground youth promoters. Until then, I hope this makes your morning cup of Valle del Santuario taste extra sweet.
 
Saludos,
Kim Elena
POSTED IN: Seeds
Recent Updates:
We're looking for people to join our field operatives street team in North Carolina: share your passion for coffee and to help to promote Counter Culture to grocery shoppers around the state! Prospective team members should possess a strong enthusiasm for customer service—and a desire to learn...
In this post, I'd like to dive in to what I mentioned in the first post as a good indicator of a coffee's sustainability: certifications. Wouldn't it be great if there were a certification and corresponding label that could simply tell us whether a coffee is sustainable or not? The good news is...
Welcome to the first in a series of posts about what sustainability means in the context of coffee. Over the next few weeks, we'll explore questions like, "How does Counter Culture know that a coffee is sustainable?" and "What does a sustainable roasting operation look like?" As a recent...
Please join us Saturday, April 25, 10 a.m.–2 p.m., to celebrate the opening of our Bay Area Roastery + Training Center in Emeryville, CA—featuring brewing workshops, limited-edition giveaways, and more. Bay Area Roastery + Training Center 1329 64th St Emeryville, CA 94608...
Click here to see this photo set on Flickr. Our annual Origin Field lab trip is an opportunity for  Counter Culture wholesale customers to learn about coffee cultivation in an immersive environment. We host this lab, in part, because we recognize that the dedicated professionals...