You are here

A simple coffee roasting and brewing kit aimed at helping more Rwandan coffee farmers to consume and appreciate the incredible coffee they grow. Photo by Counter Culture Coffee.Six months ago, Counter Culture started working with our partners at the SPREAD project and RWASHOSCCO, as well as with our friends from Intelligentsia, to sponsor a Roast-Your-Own-Coffee program in Rwandan coffee-growing communities. A great irony of the coffee trade is that most coffee farmers—even some of the world’s most dedicated and talented coffee farmers—are not able to actually taste the coffee they work so hard to produce. Time and time again, we’ve seen that when coffee farmers are able to taste and evaluate their own coffee, they are able to use that immediate feedback to not only better develop quality, but also to better communicate about coffee with partners like us. It’s a good thing.

 

Launched in February, this program empowers Rwandan coffee farmers with the tools needed to mimic the Ethiopian coffee ritual: kits made up of a bicycle inner tube for removing the parchment from the coffee, a basket for winnowing the parchment away before roasting, roasting pot, and a mortar and pestle for grinding roasted coffee

Counter Culture's Sustainability & Producer Relations Manager Kim Elena Bullock provided an update on how these efforts may help to improve upon the ironic downside of traveling to coffee growing regions.

Read Kim Elena's full update in the Development at Origin portion of our Sustainability coverage.

Thanks,
Nathan

Recent Updates:
We're looking for people to join our field operatives street team in North Carolina: share your passion for coffee and to help to promote Counter Culture to grocery shoppers around the state! Prospective team members should possess a strong enthusiasm for customer service—and a desire to learn...
In this post, I'd like to dive in to what I mentioned in the first post as a good indicator of a coffee's sustainability: certifications. Wouldn't it be great if there were a certification and corresponding label that could simply tell us whether a coffee is sustainable or not? The good news is...
Welcome to the first in a series of posts about what sustainability means in the context of coffee. Over the next few weeks, we'll explore questions like, "How does Counter Culture know that a coffee is sustainable?" and "What does a sustainable roasting operation look like?" As a recent...
Please join us Saturday, April 25, 10 a.m.–2 p.m., to celebrate the opening of our Bay Area Roastery + Training Center in Emeryville, CA—featuring brewing workshops, limited-edition giveaways, and more. Bay Area Roastery + Training Center 1329 64th St Emeryville, CA 94608...
Click here to see this photo set on Flickr. Our annual Origin Field lab trip is an opportunity for  Counter Culture wholesale customers to learn about coffee cultivation in an immersive environment. We host this lab, in part, because we recognize that the dedicated professionals...