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A simple coffee roasting and brewing kit aimed at helping more Rwandan coffee farmers to consume and appreciate the incredible coffee they grow. Photo by Counter Culture Coffee.Six months ago, Counter Culture started working with our partners at the SPREAD project and RWASHOSCCO, as well as with our friends from Intelligentsia, to sponsor a Roast-Your-Own-Coffee program in Rwandan coffee-growing communities. A great irony of the coffee trade is that most coffee farmers—even some of the world’s most dedicated and talented coffee farmers—are not able to actually taste the coffee they work so hard to produce. Time and time again, we’ve seen that when coffee farmers are able to taste and evaluate their own coffee, they are able to use that immediate feedback to not only better develop quality, but also to better communicate about coffee with partners like us. It’s a good thing.

 

Launched in February, this program empowers Rwandan coffee farmers with the tools needed to mimic the Ethiopian coffee ritual: kits made up of a bicycle inner tube for removing the parchment from the coffee, a basket for winnowing the parchment away before roasting, roasting pot, and a mortar and pestle for grinding roasted coffee

Counter Culture's Sustainability & Producer Relations Manager Kim Elena Bullock provided an update on how these efforts may help to improve upon the ironic downside of traveling to coffee growing regions.

Read Kim Elena's full update in the Development at Origin portion of our Sustainability coverage.

Thanks,
Nathan

Recent Updates:
So far, we’ve focused on the sustainability impacts of growing, purchasing, and roasting coffee. This week I’d like to take a step back and talk about an issue that’s affecting the sustainability of the coffee industry as a whole: climate change. As Counter Culture works to measure and reduce our...
In honor of Memorial Day Monday, May 26, our roasting and production facility will be closed and orders will be held for fulfillment until Tuesday, May 27. All orders placed Friday, May 22, through Monday, May 26, will be filled and shipped May 27 at which point your tracking information will be...
In this post, I'm going to shift away from talking about sustainability where we buy coffee and focus on our own operations as a roaster. A coffee grown sustainably shouldn't necessarily retain that "sustainable" designation if others involved further along the supply chain aren't also acting...
Congratulations to Woodberry Kitchen's Spike Gjerde for his 2015 James Beard Foundation Award for Best Chef: Mid-Atlantic! We work with some of the best restaurants in the country—restaurants run by folks who understand and appreciate the importance of quality coffee as an integral...
We're looking for people to join our field operatives street team in North Carolina: share your passion for coffee and to help to promote Counter Culture to grocery shoppers around the state! Prospective team members should possess a strong enthusiasm for customer service—and a desire to learn...