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Counter Culture Direct Trade Certification sets new standards for quality, sustainability, and transparency. Today, we are proud to introduce the world’s first third-party authenticated Direct Trade coffee certification. Our new Counter Culture Direct Trade Certification, which is designed to better communicate our quality-driven approach to sustainable coffee, engages USDA-accredited Quality Certification Services (QCS) to verify Counter Culture’s compliance with four measures based the guiding principles behind our coffee purchases and relationships with coffee farmers. Each Counter Culture Direct Trade Certified coffee meets the following criteria:

 

  • Personal & direct communication with coffee farmers: Counter Culture has visited grower partners on a biennial basis, at minimum.
  • Fair & sustainable prices paid to farmers: Counter Culture has paid at least $1.60/lb. for green coffee. This exceeds the Fair Trade Certified floor price by at least 19%, not including quality-based financial incentives paid to growers.
  • Exceptional cup quality: Coffees have scored at least 85 on Counter Culture’s blind 100-pt. cupping (cup quality) scale.
  • 100% supply chain transparency: Counter Culture maintains direct communication between buyers, sellers, and any intermediaries. All relevant financial information is available to all parties in the supply chain.


Our personal, direct communication with coffee farmers builds trust and lays the groundwork for long-term, mutually supportive relationships that allow us to work side by side with growers to improve quality; encourage ecologically responsible cultivation methods; assess social practices and working conditions; and learn more about the cultures and people who produce great coffee.

Click here to learn more about Counter Culture Direct Trade Certification.

Best,
Mark

Recent Updates:
So far, we’ve focused on the sustainability impacts of growing, purchasing, and roasting coffee. This week I’d like to take a step back and talk about an issue that’s affecting the sustainability of the coffee industry as a whole: climate change. As Counter Culture works to measure and reduce our...
In honor of Memorial Day Monday, May 26, our roasting and production facility will be closed and orders will be held for fulfillment until Tuesday, May 27. All orders placed Friday, May 22, through Monday, May 26, will be filled and shipped May 27 at which point your tracking information will be...
In this post, I'm going to shift away from talking about sustainability where we buy coffee and focus on our own operations as a roaster. A coffee grown sustainably shouldn't necessarily retain that "sustainable" designation if others involved further along the supply chain aren't also acting...
Congratulations to Woodberry Kitchen's Spike Gjerde for his 2015 James Beard Foundation Award for Best Chef: Mid-Atlantic! We work with some of the best restaurants in the country—restaurants run by folks who understand and appreciate the importance of quality coffee as an integral...
We're looking for people to join our field operatives street team in North Carolina: share your passion for coffee and to help to promote Counter Culture to grocery shoppers around the state! Prospective team members should possess a strong enthusiasm for customer service—and a desire to learn...