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Thank you very much for your patience and understanding!
We believe in pushing potential in every aspect of what we do—from employee development to coffee-buying relationships—and we believe improvement is a journey not a destination. We're proud of all of the coffees we sell and we want to celebrate their journey to higher quality and sustainability. With that in mind, we are making a change to Hologram that will impact its organic certification. Starting February 15th, 2016, we will be removing the USDA Certified Organic label from Hologram for all West Coast products. The label was removed from all East Coast products in early January.
Hologram is one of our most popular blends and the vast majority of coffees used in Hologram will still be certified organic, but we saw great potential in a few groups of growers that are not yet certified. To support these coffees, whose flavor profile will work well for Hologram, we are making the choice to remove the certification and work with these growers as they continue on their journey toward greater sustainability.
In summary, changing Hologram to conventional allows the inclusion of coffees that are making progress moving along the continuum towards greater sustainability and we are committed to helping them push their potential.
We understand that some of our customers will still want coffee that has reached the organic certification benchmark and we are committed to offering a large selection of certified organic year-round options that include Apollo, Fast Forward, and Forty Six in addition to the numerous single-origin organic offerings.
In some ways this is good—it means that people like me who are officially "in charge" of sustainability don't have sole responsibility for addressing the myriad issues in the coffee industry. On the other hand, it means that no one company, Counter Culture included, is going to make coffee sustainable all on their own. So, if a sustainable coffee industry necessitates the involvement of everyone and covers just about every topic, what the heck do we do?
My answer to that question at this point, eight months into my job, is: do the best that we can within our own operations, be transparent about our work so that others can learn from our successes and failures, and join others in the industry to magnify and focus our impact.
Internally, we worked on environmental sustainability through improvements to our greenhouse gas data collection and waste management. We also set team sustainability initiatives for the first time in 2015, as an attempt to further infuse sustainability into our own operations. Just last month, we became part of the Durham Living Wage Project, and we continue to support sustainable livelihoods for coffee producers through our Seeds fund.
Our systems of reporting and ways to share information about our successes and failures are both works in progress, but we think it's important to keep sharing even as we work to improve those processes. I talked about this a lot in my presentation at the National Coffee Association's Fall Summit, which gave me the opportunity to reflect on the importance of working on sustainability issues, despite their messy nature. We also launched a new version of our Transparency Report this year with the intent to show rather than tell people how we buy coffee.
Even if we get everything right internally, Counter Culture is still a relatively small entity in the coffee market. If we want to make industry-level impacts, we need to join forces with other coffee folks and work towards common goals. I was fortunate to inherit a role in the Coalition for Coffee Communities from my predecessor, and we've recently committed to help build a framework for measuring and defining sustainable coffee as part of the Sustainable Coffee Challenge.
I talked about continuous improvement and movement along a continuum a lot this year, in reference to our own operations, how we view sustainable coffee production, etc. No one company or buying relationship or certification is ever going to make coffee a truly sustainable industry, but I'm hopeful that if we put our minds and dollars together, we can start moving along the spectrum more deliberately and at an increasing pace.
A living wage is the amount of income needed for one person to meet their basic needs without public or private assistance. The North Carolina minimum wage is $7.25/hour, for example, while the living wage for Durham, calculated by the city using a methodology tied to the federal poverty level, is $12.53/hour. To put it another way, that's the difference between earning $15,000 a year and $25,000 a year. The Durham Living Wage Project is a voluntary program that local businesses can join to certify that they pay all of their employees at least $12.53/hour. The minimum is $11.03/hour for employees with employer-provided health insurance or where employees are reimbursed for at least 50% of their cost of health insurance.
After spending many years on the front lines of the service industry in DC, I left Monuts' presentation thinking, "That's so cool! I wonder if most of my friends in the DC service industry get paid anything near the living wage for that region?" I was also feeling a bit guilty that I couldn't leave the presentation and say, with any degree of certainty, that Counter Culture paid a living wage. As a company, we talk a lot about projects we support at origin and ways we're working to reduce our environmental impact, but what if we weren't even paying our own employees a living wage? To say that's not sustainable is an understatement.
To my relief, I looked into the certification more, found out that we do meet the Durham Living Wage Project's requirements and joined the project. The whole process taught me two things about sustainability: Never stop digging into your company's own practices, and always look to other businesses for new ideas. Without Monuts, I'm not sure if the Durham Living Wage Project would have appeared on my radar, and I'm grateful to them and other certified businesses in Durham for setting such a good example for us to follow.
Read Meredith's trip report on Flickr.
I'm happy to say that this feeling hasn't waned in my new position as Counter Culture's Sustainability Manager. I recently had the fortune of experiencing it once again at the National Coffee Association's (NCA's) Sustainability Summit. I participated in the conference itself, as well as some side meetings, and was struck by the convergence of these separate groups on what's needed to make the coffee industry more sustainable and how to move the sector forward. I'm one of those people who always likes to know the big picture on a topic, and, in that spirit, I'd like to share two of the trends I observed in progress at this summit:
Working Toward an Industry Definition of "Sustainable Coffee"
As I said in my NCA presentation, it's not that the lack of an industry-wide definition of "sustainable coffee" is stopping us from working on the issues we know are related—climate change, food security, and environmental protection to name a few. Instead, the lack of a definition makes it hard to establish a baseline for whether initiatives we try are, in fact, making coffee more sustainable. The lack of a shared definition also makes it difficult to communicate to consumers whether or not the coffee they're buying is sustainable or at least moving in that direction. The exciting news on this front is that there's a new industry-wide initiative in the works that's working to propose a definition. I really hope Counter Culture will be involved with this work and that I can write about what's sure-to-be a messy-but-exhilarating process on this blog!
Another trend tied very closely to defining sustainable coffee is working with other companies, even direct competitors, on projects in communities where coffee is grown and processed. As a roaster, for example, we share many supply chain partners with other roasters, and there's a growing realization that we can make a bigger impact on issues like food security in Huehuetenango, Guatemala, for example, if we pool resources with other folks also sourcing coffee in that region.
If we're all working within a shared industry vision of what sustainable coffee is, we can design research and implement shared projects that are much-better coordinated across coffee-growing regions instead of doing one-off projects within our own supply chains. For example, the Coalition for Coffee Communities, of which Counter Culture is a member, is working on a landscape survey and gap analysis project in Jinotega, Nicaragua, and the results will help companies figure out how best to work collaboratively in that region. Hopefully, this will lead to producers, exporters, importers, non-governmental organizations, and government bodies all working together with shared metrics and goals—something that sounds simple, but hasn't been the model in the coffee industry in the past.
I came back from the NCA Summit with an enormous amount of renewed energy and a great reminder of why I work in coffee: The industry is full of people dedicated to sustainability—regardless of their job title—and we're nothing if not relentlessly ideal. A sustainable coffee industry has the potential to make a huge global impact, and I'm excited for what we'll be able to accomplish working together.
"I keep hearing in the news that the bees are dying. Why's that? And what can I do to help?" As a beekeeper, I am on the receiving end of these and many other insect-related questions. These two, in particular, essentially spurred the creation of the Pollinator Project—wildflower seed packets designed to help honeybees and other integral pollinators.
Just how dire is the honeybee situation, anyway? In Pennsylvania alone, beekeepers experienced an average of 60% of honeybee colony loss in the April of 2014–April 2015 season, and, according to Science Daily, the national average of recorded losses was more than 40%. These numbers are staggering, but also considered "normal" over the past decade or so. Extreme losses indicate a larger, more convoluted issue of honeybee health and survival.
These are just a few of the factors of what can cause a colony to die: pesticides, fungicides, herbicides, starvation (due to lack of a variety of nectar and pollen-producing plants), stress of environmental change, agricultural stress (including migratory beekeeping), prematurely failing queen bees, varroa mites, disease (such as American/European foulbrood), tracheal mites, nosema, wax moths, and small hive beetles.
But why do we need pollinators? Pollinators facilitate plant reproduction, and, without them, we wouldn't have more than 85% of both food and plant resources in the world. Honeybees alone are responsible for about 30% of our food resources. Coffee trees are self-pollinating, but studies have shown a 15-50% increase in production when honeybees are aiding that pollination. To state it another way, the loss of pollinating bees would result in about a 33% reduction in coffee production.
Supporting the survival of honeybees is relatively simple for the average citizen: plant pollinator-friendly flowers. That alone provides a more habitable environment for honeybees, bumblebees, hundreds of species of native bees, butterflies, moths, beetles, wasps and hornets (yes, they're important, too), and hummingbirds. Lack of food, aka "forage" to us bee folk, is one of the main contributors of the honeybee's decline, not to mention the vast reduction in populations of other effective and very necessary pollinators we often forget about.
While the idea of sprinkling wildflower seeds to make the world a happier and better place for honeybees seems like a Lisa-Frankean pipe dream, it truly does make a difference in the ecosystem at large. Wildflowers are hearty, they provide habitat for insects and birds, they re-seed easily, and they take minimal resources to maintain and propagate. Pollinator Project seed varieties are selected with the intention of providing forage during all seasons possible.
Since April of 2015, when Pollinator Project came to fruition, enough wildflower seeds have been purchased (and presumably, planted) to cover more than 3 full acres—that's more than 130,000 square feet of land—in solid wildflower mass. This certainly isn't nothing, and the repercussions are great since these wildflowers re-seed and exponentially increase their numbers each season. Another mission of Pollinator Project is to focus on education with the goal of demystifying the role of pollinators—and how we can better support them for their (and our) future. I've hosted presentations for groups ranging from high school students to residents of a boutique hotel, but one common theme rings true: It's inspiring to experience others wanting to make a positive change—for pollinators or otherwise—and I am thankful that Pollinator Project can do just that.
Pollinator Project is a small business in Philadelphia that fills up much of Chelsea's free time. Twenty percent of proceeds go The Xerces Society.
The 2016 Origin Field Lab will cover the complexities of contemporary coffee farming in general, and in Honduras in particular, and with on-site experiences which will illuminate the intricacies of coffee cultivation and processing for farms of varying sizes.
(Application limited to Counter Culture's wholesale customers.)