Now, a few months older and wiser, I realized my plan wasn't really matching up with what I've talked about in almost every blog post: continuous improvement. Sure, if we put systems into place, I think we'd undoubtedly make some gains in areas like waste reduction, but, once those systems were up and running, those gains would eventually stagnate.
We started off 2015 asking every team to come up with a sustainability goal, and our teams came up with some great project ideas. As my understanding of sustainability at Counter Culture grew, I realized that, in asking for these team goals, we'd potentially set ourselves up for a bunch of one-time projects that would only last a year in duration. Not exactly continuous improvement. Instead, we asked the teams to reimagine their goals as initiatives—something that might start as a project, but ends up changing the way that team does day-to-day business. In other words, something that's cumulative as opposed to being finite.
These are Counter Culture's 2015 Team Sustainability Initiatives:
|Operations||Conduct a waste audit and use the results of this audit to create a bin map and mini-training for the team|
|Support||Measure waste, compost, and recycling at the regional training centers, creating a tracking system and entering data each month|
|Sales||Work with the Tech team to classify the equipment Counter Culture sells based upon efficiency of water and energy use; Incorporate this information into sales conversations and make recommendations on how to use equipment most efficiently|
|Sustainability/IT/Finance/HR||Develop a new employee benefit around volunteer hours|
|Coffee||Ensure that every long term coffee-buying relationship has a yearly environmental improvement goal|
|Counter Intelligence||Contextualize resource use in labs by incorporating usage data into presentations and choosing one sustainability metric for each lab|
|Marketing||Amend their editorial calendar for site posts, email newsletters, and social media to include sustainability items on a regular schedule|
If these initiatives work as planned, our internal operations will become increasingly sustainable year over year. Equally as important, every team gets the opportunity to get involved with sustainability, and, knowing my co-workers, that's something everyone will appreciate.