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All Counter Culture locations will be closed on Monday, September 7, in honor of Labor Day. Our production and roasting departments in Durham and Emeryville will not be processing orders on that day. Please be aware that orders placed Friday, September 4, will not be roasted and shipped until Tuesday, September 8, and order accordingly.


Why transparency? If we had to pick a one-word answer: "authenticity." In the last post, I talked about why I think reporting is so important and what we have planned for the future of our own reporting. As I dived into planning for the upcoming 2014 Transparency Report with our coffee and marketing teams this week, I was asked a really important question by both teams, "What are we trying to convey with this report?" It's a fair question and one that I think merits some consideration.

I came across an article from a sustainable business news site this week titled something like, "Would You Want to Read Your Company's Sustainability Report?" Again, a fair question and a good call out against the multi-page, text-heavy reports that no one—including people who work for the company—usually reads.

So why is transparency important to us at Counter Culture? And how do I create a report that conveys the answers to that question in a clear and engaging way? For me, the first and most important step is to consider the audience. I'm not compiling a transparency report so that sustainability managers at other companies can look at and be impressed; my primary audience is our wholesale customers and coffee consumers who want to know more about our coffee.

Why transparency? If I had to pick a one-word answer, I would say authenticity. We work hard to build relationships in our supply chain, not only because they help secure our supply, increase our quality, and improve our sustainability, but also because they facilitate an information flow among participants throughout the buying process that's far from the norm. If we know a lot of information about our coffees, why not pass that on to our consumers? I won't pretend that a few transparency reports are going to cause a huge shift in consumer demand, but I think we owe it to our consumers to give them as much information as possible and to put that information into context so that they can make more-informed decisions about buying coffee. If we want to improve the sustainability of coffee supply chains in general, sharing information—both with other companies and with consumers—is a crucial step to get everyone on the same page.  

Presenting this information in a format that's engaging and, therefore, actually gets read is definitely challenging. We experimented with new format for our 2013 Transparency Report, but I think we still have room to evolve, especially as the amount of information we share increases. It's good to share information, but, especially for a product with a somewhat mystifying supply chain like coffee, I think that information has to be presented in a way that  actually makes it useful to consumers. I really like the visual approach of this transparency report from 49th Parallel, a coffee roaster in Vancouver. Consider this an inspiration for what's to come!

As I dig into the work required to deliver what I've been talking about with our carbon and transparency reports over the next few weeks, I'm going to take a short break from these regular blog posts so I can return with some awesome material. Talk to you soon!

Meredith
Woodberry Kitchen's Spike Gjerde on our 2009 Origin Field Lab to Nicaragua. Congratulations to Woodberry Kitchen's Spike Gjerde for his 2015 James Beard Foundation Award for Best Chef: Mid-Atlantic!

We work with some of the best restaurants in the country—restaurants run by folks who understand and appreciate the importance of quality coffee as an integral ingredient in a dining experience. We're proud of these relationships and the dedicated people who work hard to make sure that the coffee at the end of a delicious meal elevates the experience.




Click here to see this photo set on Flickr.

Our annual Origin Field lab trip is an opportunity for  Counter Culture wholesale customers to learn about coffee cultivation in an immersive environment. We host this lab, in part, because we recognize that the dedicated professionals preparing our coffees for the end consumer can reach people directly with the knowledge and information they get from the experience.

The 2015 Origin Field lab included two Counter Intelligence instructors, two Counter Culture staffers, two Culinary Institute of America folks, and a handful of awesome coffee people from Counter Culture accounts Little Skips, Midtown Scholar Bookstore, Peregrine Espresso, Rex NYC, and Washington, DC's Tryst.

The lab addressed the complexities of coffee farming in general—and, in particular, in Honduras—and with on-site experiences from farm to port.

Our group was lucky enough to spend the better part of a week with Moisés Herrera and Marysabel Caballero of Finca el Puente in Marcala, Honduras. Moisés and Marysabel welcomed us into their home, nursed one of us back to health, fed us (over + over again), and, often, helped to make certain that our group had what we needed and got where we needed to go. Huge thanks to both of them!

We were also fortunate enough to learn from coffee farmers, co-op representatives, exporters, port operators, and so on.
Theme
Tasting @ Ten – Three Year-Round CoffeesThis week, we'll familiarize ourselves with the current versions of three of our year-round products: Big Trouble, Fast Forward, and Slow Motion.

Style of Tasting:
Freestyle! Cup them, pourover compare them, or choose three different brewing methods to emphasize different flavors. It’s your choice.

Notes on the Coffees: 
With a menu that changes as often as ours does, it is easy to get so caught up in tasting new things that we forget to check in on our year-round friends. Although their names remain the same, the ingredients change with the seasons, and fans will notice subtle shifts in flavor as coffees come and go.

Big Trouble's goal in life is to taste sweet and nutty, and right now we achieve that with a 70/30 percent blend of coffees from CENCOIC in Colombia and the exciting new Lacau from East Timor. CENCOIC is a cooperative of indigenous farmers in Cauca, and we tentatively committed to buying their coffee this year before we had tasted it because we believe they have potential to be a good supplier for us over the long term. Happily for all of us, the coffee turned out to be good, and now we have a platform for working together in the future! All of our year-round coffees provide a staging ground for new coffees and relationships, but Big Trouble is especially good in this respect because the roast level is slightly darker than a few of the others.

Fast Forward is one of those lighter-roasted contemporaries of Big Trouble, and its components tend to be higher-quality coffees and to represent more advanced relationships. As of a few weeks ago, Fast Forward is made of coffee from the inimitable Cenfrocafe cooperative in Peru—in this case, one of their lots that represents many communities, as opposed to the specific micro-regions of Valle del Santuario or Huabal—blended with 10 percent of coffee from the Hama washing station in Yirgacheffe, Ethiopia.

Whenever decaffeinated coffees grace our Friday tasting tables, my instinct is to talk about and taste them last, which might be perceived as an insult to both these coffees and to the die-hard decaf drinkers who love them. Given that, put Slow Motion toward the front of the lineup today, will you? Our only year-round decaf coffee is the flavor counterpart of Fast Forward (the name is a clue), and right now they are a near-perfect match, as Slow Motion comes entirely from the same Cenfrocafe cooperative of Peru mentioned above.

Kim Elena
Theme
Tasting @ Ten – Three from Nariño, Colombia!This week’s tasting offers a us tour of Nariño, Colombia, which is arguably the coffee giant’s best region for the production of high-quality coffee, in three coffees: La Florida, Rosales, and Jorge Avilio Cabrera.

Style of Tasting:
Set up a cupping of the three coffees and brew the favorite (or the Cabrera, if you want to make the call as to what is going to be most worthy of extra attention) as a pour over.

Notes on the Coffees: 
On my first trip to Colombia in 2007, I participated in a cupping event that included coffees from a variety of regions: Cauca, Tolima, Huila, and Nariño. (As an aside, my favorite was actually from the farm of Nelson Melo!) All of the coffees were delicious, and, while the Colombian coffee experts and experienced cuppers agreed that every one of the four regions had fantastic growing conditions, over and over again, I heard that Nariño had amazing potential. In the same breath, however, they’d comment that it was "difficult," or even "too difficult" to work in the southernmost region of Nariño because large buyers—Nespresso chief among them—dominated the region. Though the price premiums Nespresso offered weren’t as high as what a buyer like Counter Culture could offer, the volume they could commit to buying and their existing relationships made it seem, for years, like working in the region would be paddling upstream, at best, and at worst, a total waste of time.

Our perspective on Nariño changed in 2012 when buyer Tim Hill joined the advisory board of Catholic Relief Services’ (CRS) Borderlands project. The project’s mandate includes accessing and developing markets for coffee growers who want to differentiate their product from the standard stuff leaving the region, and, as Tim began to visit particular communities and meet individual farmers, it quickly became clear that what was true of the region on a macro scale didn’t apply to every farmer, and that, in fact, many farmers were eager to explore opportunities afforded by differentiation even if it meant a lot of extra work.

Over the three years of the project, we’ve tasted hundreds of coffees (some of them more than a dozen times) and, with help and guidance from Borderlands staff, we identified the community of La Florida for purchasing. For a description of the coffee and its significance, I'm going to direct you all to this post by Michael Sheridan, the director of the Borderlands project, who is an extraordinary thinker and writer working at the intersection of development and coffee.

In addition to investigating coffee varieties and linking coffee producers with buyers, the Borderlands project has devoted a lot of time and resources to separating coffees from individual farmers. The lot we have from Jorge Avilio Cabrera is one of those standouts that not only gives Counter Culture a chance to showcase the best-tasting coffees from within a community or cooperative we work with, but also gives us the opportunity to deliver a tangible reward to farmers as a demonstration of the potential of our market.

As much as we have learned from and benefited from international development projects in coffee-producing countries around the world, it also can be risky for a business like ours to invest in coffee supply chains built by aid money, because the money and organizations that create the linkages do ultimately disappear. Unfortunately, all too often, farmers and cooperatives don't have a firm enough foundation to continue without international aid. No one wants that outcome, of course, and one way in which Borderlands is working to secure the future of these supply chains beyond the timeframe of the project is by engaging buyers of diverse sizes from abroad and exporters working in Colombia, as well. Virmax, an exporter with whom we work regularly, also has a seat on the project's advisory board and, as they’ve gotten more involved in the region, they've begun building supply chains separate of the project.

Our last coffee, Rosales, comes from a community that CRS is engaged with, but as opposed to going through the same management process as the coffees from La Florida, this coffee took a more traditional route. This year, Rosales is not as refined as La Florida’s coffee, but it’s got the same potential when it comes to coffee geography, climate and varieties, and it’s also a coffee supply chain that exists independent of external funding.

Enjoy today’s dive into Nariño and if you can’t fit everything you want to say into your tasting this week, rest assured that we’ll be getting to know many more coffees from these farms and communities in the future.

Kim Elena
NOTE We will not be hosting a weekly tasting on Friday, January 23, at any of our regional Training Centers. We will return to our regular schedule the following week. Thanks!


Theme
We're very (very) softly launching a next Limited-Release Blend (think Holiday Coffee + last summer's Equilibrium) in a few weeks and will be tasting the blend and its components this week at our training centers.A preview of Underdog, our next limited-release blend

Style of Tasting:
Cup the four components, then brew the blend.

Notes on the Coffees: 
I don’t know about you, but I root for the underdog in sports and in life almost exclusively.

Of course, in terms of coffee, like most of you, I love coffees from Ethiopia, Kenya, Colombia, Guatemala, and a host of other countries that hundreds of roasters—including us—carry amazing lots from every year. But when a coffee comes great in from a place that I don't see a lot of other roasters focusing on—or from a producer or place that in the past hasn’t had quite the best coffee—that's when I really celebrate.

This year, the Colbran family in Papua New Guinea delivered the best, most consistent harvest they have ever had—in one of the most difficult years they've had producing coffee—and that's why Tairora became the base for this blend.

Until recently, no one in the specialty industry carried coffee from Burundi. Two years in a row, Mpemba has made a pristinely sweet coffee that is my personal pick on the offerings right now.

East Timor wasn’t even close to being on our radar this year, but, when we starting tasting the coffee from Haupu and Lacau, we were hooked. And now we can't wait to keep exploring how good these coffees can get. (There is certainly a lot of work to get them as good as we think they can be.)

Last but not least: Buziraguhindwa Natural Sundried from Burundi. This is simply the best-prepared natural sundried coffee we have ever seen from a country that, until we bought this coffee last year, never produced this type of coffee—and now other producers in Burundi are imitating this style of processing.

Of course, we are proud of every coffee we source, but these four coffees represent the ones we've had to maintain the most patience with and commitment for, the ones that have surprised us the most, and the ones that might not have the odds in their favor but have come from behind to steal the show.

Tim

Valle del SantuarioTheme

One Cooperative, Many Coffees

The three coffees on this week’s table come from a single cooperative in northern Peru, and our tasting will explore how we buy and allocate similar coffees differently to fit the range of products we offer. 

Notes on the Coffees

If you’ve spent time in one of our training centers or on our website over the past seven years, you’ve undoubtedly heard us rave about Valle del Santuario, the coffee we purchase from five communities of small-scale producers in the San Ignacio region of northern Peru. The level of traceability and price transparency that the farmer cooperative, Cenfrocafe, provides to the farmers who produce this coffee puts them leagues ahead of any other cooperative from Peru, and the cup quality is always exceptional, to boot. When we began working with Cenfrocafe in 2007 we asked them to select a group of villages that had good conditions for coffee growing, and each year reinforces how fortunate we are to have exclusive access to these five communities. This year’s coffee arrived later than we hoped due to unusual weather patterns in Peru, but we’re pleased with how it tastes and excited to have another year of great coffee from these farmers with whom we work so closely.

Valle del Santuario is consistently the best-tasting coffee we purchase from Cenfrocafe, as well as being one of the best coffees that Cenfrocafe sells. The price we pay for Valle and the branding that we apply to it reflect our pride in the coffee’s superlative cup quality, but our relationship with Cenfrocafe is strengthened by the fact that in addition to buying one small-ish lot that requires a lot of logistical coordination on their part, we also buy bigger lots from communities outside the five that contribute to Valle. To build these other lots, the co-op’s cupping staff separates good-tasting coffees from across the regions where they work and compiles them. These represent a greater diversity of farmers than Valle and a larger geographic region, and we buy roughly six times as much coffee in this style from Cenfrocafe as we buy of the exclusive Valle del Santuario. Cenfrocafe is our highest-volume supplier in the southern hemisphere, so during the winter months, these lots underpin many of our year-round products, including Fast Forward, which is roasted slightly darker than Valle to emphasize the caramel sweetness and balance of the coffee, as opposed to its acidity.

Sending coffee from Cenfrocafe to be decaffeinated is another way that we leverage volume to be a good customer. Decaf San Ignacio represents an in-between of the farm-level traceability that Valle provides and the aggregate from an ever-changing combination of the farmer members of Cenfrocafe that Fast Forward represents. We selected three lots this year from sub-regions and the other two, Huabal and Chirinos, we chose to sell in their caffeinated form, while this one made a stop at Swiss Water in Vancouver before arriving in Durham. Though decaf makes up a comparatively small percentage of the coffee we sell, we put a lot of work into meeting the same quality and sustainability standards for these coffees as for our caffeinated coffees. This can be challenging because of the longer waiting time involved between harvest and arrival as well as the small batches we prefer for freshness—we push the limits on the minimum number of pounds Swiss Water will allow, in fact! Decaf San Ignacio is our first of two decaffeinated coffees from Cenfrocafe this year and we’ve been awaiting it eagerly.

Rollout Dates and Availability

Valle should be rolling out soon and will last through the end of February or early March. Decaf San Ignacio is available now and will be replaced by another decaffeinated coffee from the Cenfrocafe when it runs out, probably around March. Fast Forward will probably contain Cenfrocafe’s coffee until around the same time, but will be available all year, of course.

-Kim Elena