Holiday CoffeeIn accordance with our annual tradition, we have created a unique coffee in honor of the winter holiday season yet again this year. Today’s tasting we will be the first time that many of us get to try the 2014 iteration, and for fun, we’ve included the two single-origin coffees that comprise the blend in addition to the holiday coffee to encourage further flavor exploration.
Notes on the CoffeesHoliday coffee is an interesting product. Looking at it one way, we could use almost any coffee and the product would still probably sell pretty well given that a) apparently coffee is a popular gift item, b) the word “holiday” is prominently displayed on the packaging, c) the packaging is especially nice, and d) it’s our company’s only consistent foray in the realm of “coffee for a cause,” which resonates with a different audience than our core customers. On the other hand, we want to use really delicious coffees as ingredients because we recognize that this will be many peoples’ first taste of Counter Culture Coffee and we want hook them on taste, story and everything else we do well.
This year’s holiday coffee combines two coffees from our favorite South American and African supplier cooperatives: Cenfrocafe of Jaén, Peru, and Yirgacheffe Coffee Farmer Cooperative Union (YCFCU) of Yirgacheffe, Ethiopia. Cenfrocafe’s coffee comes from a combination of producers from among their 2,400-and-counting members whose coffees stood out to the cooperative’s cuppers for being exceptionally clean and sweet. Although we don’t have the level of community specificity from this lot that we have from Valle del Santuario, the farms, elevation, and flavors are similar, and it’s coffees like this one that make Cenfrocafe our largest supplier from the Americas. Idido comes to us by way of YCFCU, from which coop we buy more coffee than from any other. Our holiday coffee from 2011 also came from YCFCU and, at the time, the Coffee Department talked about it as part of a campaign to popularize Ethiopian coffees. Three years later, coffees like Idido have made their way into more of our blends and year-round products over and they have and slowly but insistently shaped both flavor profiles and palates around their floral and citrusy characteristics.
Just as the packaging and ingredient philosophy of our holiday coffee continue to evolve every year, so does our goal with the per-pound donation. We have used holiday coffees to raise money for local charities, NGOs working in coffee-producing communities, and projects spearheaded by farms and cooperatives whose coffee we purchase, and the steady growth of our company has resulted in an ever-bigger pot of funds to donate. Growth is great, of course, but we’ve found that at times, the amount of money we raise can be overwhelming for the comparatively small-scale projects that our suppliers undertake, so we were looking for a way to break it up this year. Conveniently, CCC has a program called SEEDS that awards small grants of three to five thousand dollars to suppliers of ours, and since its creation in 2010 we’ve received applications from, and funded, producers across Latin America and East Africa as they planted trees, held compost trainings for their members, and developed strategies for income diversification. Instead of choosing a single project as the outlet for this year’s holiday fundraising, we’ll use the money to bulk increase the SEEDS budget by almost 50% and reach more growers across our diverse supply chains. Also, instead of limiting the donation opportunity to this one particular coffee and thereby sending the signal that the purchase of one does good and the purchase of the other… doesn’t… we opted to make the donation apply to any coffee purchased from CCC during the months of November and December. It’s less convenient to promote than one dollar per pound, but it’s worth the work of explaining because it’s a better representation of the holistic, measured approach we take to building relationships and buying coffee.
Rollout Dates and AvailabilityThis year’s holiday coffee rolled out at the beginning of the month and we’ll sell it through the first week of January 2015.