By providing incentives to farmers for improving quality – along with information to help them do so – we can help growers sustain and improve the quality of their lives, the environment, and their coffee. An obvious incentive is to pay more for higher quality coffee. Which, of course, we do, though the process is anything but simple for producers and our home office alike.
Our coffee department identifies microlots – small lots of coffees selected to provide unique, exquisite taste experiences – by cupping many, many small lots which have been hand-separated and catalogued by our grower partners, and selecting the very best, often tiny lots. A microlot may come from one grower within a community or cooperative of small growers, or it may represent a small lot separated from a larger farm's lot.
Last week, we welcomed a special microlot from Palanda, Ecuador. The coffee was the produce of a single organic farmer, 75-year-old Luz del Carmen Alverca.
Over the years, we have had our eye on Ecuador, and last year we were finally able to establish a relationship with a group of small, organic coffee farmers based in the mountainous province of Loja. The name El Gavilán (the hawk) perfectly suits their coffee – independent and courageous – just as the small farmers of Loja province are independent, heroic, and dedicated to quality and organic agriculture. This was our first El Gavilán microlot, and we are excited to have the opportunity to get to know coffees from individual farmers in the region.
This exceptional Luz del Carmen Alverca Microlot wasn't around for long, but the premium paid for its incredible quality will, we hope, have long-term benefits among El Gavilán producers.